Marketing Manager

Saruhan Kimya; Küçükçekmece; On-site; TRY 450,000 - 650,000; Full time

Job summary

Saruhan Kimya located in Türkiye seeks an experienced Marketing Manager to lead strategy, strengthen brand positioning, and drive growth across its product portfolio. The role requires steering campaigns, managing budgets and KPIs, and coordinating with sales and external partners.

Travel domestically and internationally is expected as part of international marketing efforts. The ideal candidate has 7+ years in marketing, a chemistry/engineering or related background, and excellent English

Qualifications

• Bachelor's degree in Marketing, Business Administration, Chemistry, Chemical Engineering, Engineering, or related field.
• At least 7 years of marketing experience, preferably in the chemical, chemical raw materials, industrial products, FMCG, or related sectors.
• Proven experience in marketing strategy development, brand management, and campaign planning and execution.
• Strong analytical skills, with the ability to interpret market data and translate insights into actionable business opportunities.
• Experience managing medium-to-large-scale marketing budgets, measuring performance, and reporting on KPIs.
• Experience in international marketing or developing and managing campaigns for export markets.
• Excellent written and verbal communication skills in English.
• Willingness and availability to travel domestically and internationally.

Responsibilities

• Develop and implement the annual marketing strategy and plan in line with the company's strategic objectives and growth priorities.
• Manage the marketing budget, allocate resources effectively, monitor performance against KPIs, and present results and recommendations to senior management.
• Lead market, customer, and competitor analyses to assess industry trends, understand market dynamics, and identify growth opportunities.
• Define product positioning, value propositions, and marketing communication strategies across relevant product categories.
• Collaborate with sales and business development teams to develop marketing initiatives that strengthen customer relationships and contribute to revenue growth.
• Oversee digital marketing, social media, website management, and content strategy to increase brand visibility and audience engagement.
• Lead the planning and execution of trade fairs, industry events, product launches, and integrated marketing campaigns.
• Manage external agencies and strategic partners, ensuring the quality, consistency, and effectiveness of marketing activities.
• Identify opportunities for new products and market expansion by translating industry developments and customer insights into actionable marketing strategies.

Skills

Marketing strategy

Brand management

Budget management

Digital marketing

Analytics

English

Leadership

Stakeholder mgmt

Education

Bachelor's degree

Chemistry/Engineering background

Tools

CRM systems

SEO/SEM

Marketing automation

Social media platforms

Job description

Founded in 1997 under Saruhan Holding, Saruhan Kimya manufactures household and industrial cleaning and hygiene products for customers in Türkiye and international markets.

Operating modern, fully automated production facilities in Çorlu, Türkiye, with 60,000 m² of indoor space, the company has an annual production capacity of 100,000 tons of powder detergent, 50,000 tons of liquid detergent, and 30,000 tons of detergent raw materials, including LABSA and SLES.

Recognized as an R&D Center by the Turkish Ministry of Industry and Technology in 2017, Saruhan Kimya exports to more than 40 countries. The company has received three major awards in R&D competitions organized by the Türkiye Exporters Assembly (TIM) and holds GMP, ISO 9001, ISO 14001, and ISO 45001 certifications.

Driven by innovation, continuous improvement, and sustainability, Saruhan Kimya develops high-quality products that address evolving market needs. Its portfolio also includes eco-friendly and vegan products under the Life by Fakir brand, reflecting the company's commitment to responsible manufacturing and environmental awareness.

We are seeking an experienced Marketing Manager to lead the development and execution of our marketing strategy, strengthen brand positioning, and support business growth across our product portfolio.

Key Responsibilities

• Develop and implement the annual marketing strategy and plan in line with the company's strategic objectives and growth priorities.
• Manage the marketing budget, allocate resources effectively, monitor performance against key performance indicators (KPIs), and present results and recommendations to senior management.
• Lead market, customer, and competitor analyses to assess industry trends, understand market dynamics, and identify growth opportunities.
• Define product positioning, value propositions, and marketing communication strategies across relevant product categories.
• Collaborate with sales and business development teams to develop marketing initiatives that strengthen customer relationships and contribute to revenue growth.
• Oversee digital marketing, social media, website management, and content strategy to increase brand visibility and audience engagement.
• Lead the planning and execution of trade fairs, industry events, product launches, and integrated marketing campaigns.
• Manage external agencies and strategic partners, ensuring the quality, consistency, and effectiveness of marketing activities.
• Identify opportunities for new products and market expansion by translating industry developments and customer insights into actionable marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Chemistry, Chemical Engineering, Engineering, or a related field.
• At least 7 years of marketing experience, preferably in the chemical, chemical raw materials, industrial products, FMCG, or related sectors.
• Proven experience in marketing strategy development, brand management, and campaign planning and execution.
• Strong analytical skills, with the ability to interpret market data and translate insights into actionable business opportunities.
• Experience managing medium-to-large-scale marketing budgets, measuring performance, and reporting on KPIs.
• Experience in international marketing or developing and managing campaigns for export markets.
• Knowledge of digital marketing, content strategy, and integrated marketing communications.
• Experience managing external agencies, strategic partners, and cross-functional projects.
• Excellent written and verbal communication skills in English.
• Strong leadership, planning, organizational, and stakeholder management skills.
• A proactive, commercially minded, and results-oriented approach.
• Ability to collaborate effectively with sales, business development, and other internal stakeholders.
• Willingness and availability to travel domestically and internationally.

Your personal data may be transferred to technology service providers for the purposes of supporting internal communication systems, data storage and archiving, and information security. For further information regarding the processing of your personal data and your rights, please visit saruhan.com.tr/kvkk.