Marketing Supervisor

Çelik Motor; Ümraniye; On-site; TRY 400,000 - 700,000; Full time

Job summary

Çelik Motor, a long-standing Turkish automotive company, seeks a Marketing Supervisor for Garenta and Praticar brands to lead end-to-end marketing, shaping brand perception and driving traffic and customer acquisition.

You will manage a diverse marketing team, craft data-driven strategies, coordinate with sales and operations, and oversee both digital and conventional media across multiple channels.

Qualifications

• Bachelor’s degree in Business, Economics, Engineering or related fields.
• Minimum 6 years of marketing experience (digital marketing and mobile applications knowhow is a plus).
• Proven ability to develop strategies for brand awareness, customer acquisition, and product marketing—and execute them effectively.
• Strong understanding of both digital and conventional media channels.
• Hands-on experience in campaign management and performance tracking.
• Strong command of digital analytics and marketing tools.
• Curious, innovative, and up to date with industry trends.
• Strong budgeting and financial discipline in marketing investments.
• Excellent communication and coordination skills.
• Analytical, proactive, research-oriented, accountable, and a strong team player.
• Advanced level of English.
• Preferably experienced in managing and leading teams.
• Preferably experienced in both B2C and B2B marketing environments.
• Preferably has international marketing or multi-country market experience.
• Preferably experienced in PR and media relations.

Responsibilities

• Lead the Marketing team, a diverse group of talented professionals.
• Develop a deep, data-driven understanding of customer needs, behaviors, and expectations across touchpoints.
• Conduct and manage brand perception and customer insight research, analyze findings, and translate them into actionable strategies.
• Monitor local and international market trends in the rental and other related sectors.
• Track market activities, communication strategies, and media investments; prepare competitive analysis reports.
• Work closely with sales and operations teams to capture campaign briefs and align marketing actions with commercial priorities.
• Define and manage brand communication strategies aligned with overall brand positioning.
• Ensure all marketing activities are fully consistent with brand strategy and visual identity.
• Build and manage the brand’s visual world, tone of voice, and messaging across all channels.
• Plan and manage brand events, sponsorships, and 360 integrated marketing projects.
• Coordinate PR and media relations activities together with external agencies.
• Manage all BTL communication materials, from concept to production.
• Coordinate with third-party vendors and creative/media agencies.
• Plan, execute, and optimize offline and online media plans in line with communication KPIs.
• Manage awareness and engagement-driven digital initiatives aligned with conventional communication strategies.
• Oversee social media communication activities and content strategies.
• Lead display advertising and creative video production across digital platforms.
• Drive qualified traffic to web and mobile platforms via SEO, paid media, and content marketing initiatives.
• Manage digital media accounts and performance optimization.
• Plan and execute SEO strategies for all web platforms.
• Own new customer acquisition KPI.
• Own performance marketing strategies within the e-commerce framework, including paid social media advertising.
• Manage content marketing initiatives aligned with conversion and growth objectives.
• Prepare and present comprehensive performance marketing and analytics reports.

Skills

Digital marketing

Brand management

Campaign management

Data analysis

Team leadership

English proficiency

Education

Bachelor’s degree in Business, Economics, Engineering or related fields

Tools

Marketing analytics tools

Job description

As one of the longest-standing companies of the Anadolu Group, Çelik Motor is the one of the most well-known company of Turkish automotive industry with more than a half-century of experience.

Çelik Motor is demonstrating its innovative perspective with the incorporated brands Kia, Garenta and Praticar while leading the way in the industry.

Do you see yourself as a part of change-driven work environment? Does the new trends in e-commerce, mobility, automotive and transportation enthusiasts you? Do you have a digital-oriented mindset and are you eager to deliver projects to contribute in our future vision?

If so, come join us for your next adventure! We are looking for Marketing Supervisor for our Garenta and Praticar brand.

KEY OBJECTIVE

To lead and manage end-to-end marketing processes in line with brand strategies, business objectives, vision, and mission by deeply understanding customers, building strong brand perception, driving qualified traffic and acquiring new customers.

KEY RESPONSIBILITIES

Leading the Marketing team, a diverse group of talented professionals.

• Develop a deep, data-driven understanding of customer needs, behaviors, and expectations across touchpoints
• Conduct and manage brand perception and customer insight research, analyze findings, and translate them into actionable strategies
• Monitor local and international market trends in the rental and other related sectors
• Track market activities, communication strategies, and media investments; prepare competitive analysis reports
• Work closely with sales and operations teams to capture campaign briefs and align marketing actions with commercial priorities

Brand Strategy & Brand Perception

• Define and manage brand communication strategies aligned with overall brand positioning
• Ensure all marketing activities are fully consistent with brand strategy and visual identity
• Build and manage the brand’s visual world, tone of voice, and messaging across all channels
• Plan and manage brand events, sponsorships, and 360 integrated marketing projects
• Coordinate PR and media relations activities together with external agencies
• Manage all BTL communication materials, from concept to production
• Coordinate with third-party vendors and creative/media agencies

Traffic Generation & Awareness (Online & Offline)

• Plan, execute, and optimize offline and online media plans in line with communication KPIs
• Manage awareness and engagement-driven digital initiatives aligned with conventional communication strategies
• Oversee social media communication activities and content strategies
• Lead display advertising and creative video production across digital platforms
• Drive qualified traffic to web and mobile platforms via SEO, paid media, and content marketing initiatives
• Manage digital media accounts and performance optimization
• Plan and execute SEO strategies for all web platforms

Conversion, Performance & Growth

• Own new customer acquisition KPI.
• Own performance marketing strategies within the e-commerce framework, including paid social media advertising
• Manage content marketing initiatives aligned with conversion and growth objectives
• Prepare and present comprehensive performance marketing and analytics reports

QUALIFICATIONS

• Bachelor’s degree in Business, Economics, Engineering or related fields.
• Minimum 6 years of marketing experience (digital marketing and mobile applications knowhow is a plus)
• Proven ability to develop strategies for brand awareness, customer acquisition, and product marketing—and execute them effectively
• Strong understanding of both digital and conventional media channels
• Hands-on experience in campaign management and performance tracking
• Strong command of digital analytics and marketing tools
• Curious, innovative, and always up to date with industry trends
• Strong budgeting and financial discipline in marketing investments
• Excellent communication and coordination skills
• Analytical, proactive, research-oriented, accountable, and a strong team player
• Advanced level of English
• Preferably experienced in managing and leading teams
• Preferably experienced in both B2C and B2B marketing environments
• Preferably has international marketing or multi-country market experience
• Preferably experienced in PR and media relations