Marketing & Communications Strategy Lead

Novotel & ibis Balikpapan; Fatih; On-site; TRY 800,000 - 1,100,000; Full time

Job summary

Fairmont Quasar Istanbul, a flagship property operated by Accor, seeks a seasoned Marketing & Communications Director to lead strategic marketing initiatives, brand stewardship, and multi-channel campaigns across digital, social, and traditional channels. The role requires building and guiding a high-performing team and partnering with sales, product, and operations to align marketing with business goals.

The position emphasizes data-driven decision making, ROI analysis, and crisis

Qualifications

• 8+ years in marketing and communications, with at least 3 years in a director-level or equivalent leadership position.
• Proven expertise in developing and executing strategic marketing plans and multi-channel campaigns.
• Strong background in brand management, positioning, and corporate communications strategy.
• Demonstrated experience leading, building, and managing high-performing marketing teams.

Responsibilities

• Develop and execute strategic marketing plans that align with organizational objectives and drive revenue growth.
• Lead, mentor, and manage a diverse marketing and communications team, fostering a collaborative work environment.
• Oversee brand strategy, positioning, and management across all channels to ensure consistent messaging and market presence.
• Design and implement multi-channel marketing campaigns, including digital, social media, content, and traditional marketing initiatives.
• Analyze marketing performance metrics and ROI to optimize campaigns and inform data-driven decision-making.
• Manage marketing budgets and allocate resources effectively to maximize campaign impact.
• Develop and execute corporate communication strategies, including internal communications, public relations, and stakeholder engagement.
• Build and maintain relationships with external partners, media outlets, and key stakeholders to enhance organizational reputation.
• Collaborate with cross-functional teams including sales, product, and operations to ensure marketing alignment with business goals.
• Stay current with industry trends, emerging technologies, and best practices in marketing and communications.

Skills

Strategic marketing

Team leadership

Brand management

Campaign design

Analytics & ROI

Budget management

Corporate communications

Stakeholder relations

Crisis communication

Cross-functional collaboration

Tools

CRM platforms

Marketing automation

Job description

Fairmont Quasar Istanbul, a flagship property operated by Accor, seeks a seasoned Marketing & Communications Director to lead strategic marketing initiatives, brand stewardship, and multi-channel campaigns across digital, social, and traditional channels. The role requires building and guiding a high-performing team and partnering with sales, product, and operations to align marketing with business goals.

The position emphasizes data-driven decision making, ROI analysis, and crisis