Director of Marketing and Communication

Novotel & ibis Balikpapan; Fatih; Sur place; TRY 800 000 - 1 100 000; Plein temps

Résumé du poste

Fairmont Quasar Istanbul, a flagship property operated by Accor, seeks a seasoned Marketing & Communications Director to lead strategic marketing initiatives, brand stewardship, and multi-channel campaigns across digital, social, and traditional channels. The role requires building and guiding a high-performing team and partnering with sales, product, and operations to align marketing with business goals.

The position emphasizes data-driven decision making, ROI analysis, and crisis

Qualifications

• 8+ years in marketing and communications, with at least 3 years in a director-level or equivalent leadership position.
• Proven expertise in developing and executing strategic marketing plans and multi-channel campaigns.
• Strong background in brand management, positioning, and corporate communications strategy.
• Demonstrated experience leading, building, and managing high-performing marketing teams.

Responsabilités

• Develop and execute strategic marketing plans that align with organizational objectives and drive revenue growth.
• Lead, mentor, and manage a diverse marketing and communications team, fostering a collaborative work environment.
• Oversee brand strategy, positioning, and management across all channels to ensure consistent messaging and market presence.
• Design and implement multi-channel marketing campaigns, including digital, social media, content, and traditional marketing initiatives.
• Analyze marketing performance metrics and ROI to optimize campaigns and inform data-driven decision-making.
• Manage marketing budgets and allocate resources effectively to maximize campaign impact.
• Develop and execute corporate communication strategies, including internal communications, public relations, and stakeholder engagement.
• Build and maintain relationships with external partners, media outlets, and key stakeholders to enhance organizational reputation.
• Collaborate with cross-functional teams including sales, product, and operations to ensure marketing alignment with business goals.
• Stay current with industry trends, emerging technologies, and best practices in marketing and communications.

Connaissances

Strategic marketing

Team leadership

Brand management

Campaign design

Analytics & ROI

Budget management

Corporate communications

Stakeholder relations

Crisis communication

Cross-functional collaboration

Outils

CRM platforms

Marketing automation

Description du poste

Описание:

Why work for accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/ Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS Rising over the slopes of the Bosphorus, surveying centuries of history, yet silhouetted against the modern skyline of Istanbul, the Fairmont heritage of distinction and style comes to Istanbul, fusing with the city’s storied history and traditions to bring guests an exceptional experience in the heart of one of the world’s most talked about destinations. Fairmont Quasar Istanbul is at once in touch with this fabulous city’s past and part of its dynamic future, rising up from the heart of Istanbul’s main business district. Offering sophisticated travelers 209 guest rooms with a diverse selection of restaurants and bars serving everything from elegantly crafted cocktails to exquisitely authentic Turkish cuisine. With 2,000 square meters of meeting and event space, Fairmont Quasar Istanbul is ideal for meeting and special events while the luxurious Fairmont Spa and state-of-the-art gym are the perfect places to relax and revitalize.

Задачи:

• Develop and execute strategic marketing plans that align with organizational objectives and drive revenue growth
• Lead, mentor, and manage a diverse marketing and communications team, fostering a collaborative and innovative work environment
• Oversee brand strategy, positioning, and management across all channels to ensure consistent messaging and market presence
• Design and implement multi-channel marketing campaigns, including digital, social media, content, and traditional marketing initiatives
• Analyze marketing performance metrics and ROI to optimize campaigns and inform data-driven decision-making
• Manage marketing budgets and allocate resources effectively to maximize campaign impact and organizational efficiency
• Develop and execute corporate communication strategies, including internal communications, public relations, and stakeholder engagement
• Build and maintain relationships with external partners, media outlets, and key stakeholders to enhance organizational reputation
• Customize marketing programs to address market trends, competitive landscape, and evolving customer needs
• Lead crisis communication management and develop protocols to protect organizational reputation during challenging situations
• Collaborate with cross-functional teams including sales, product, and operations to ensure marketing alignment with business goals
• Stay current with industry trends, emerging technologies, and best practices in marketing and communications

Требования:

• 8+ years of progressive experience in marketing and communications roles, with at least 3 years in a director-level or equivalent leadership position
• Proven expertise in developing and executing strategic marketing plans and multi-channel marketing campaigns
• Strong background in brand management, positioning, and corporate communications strategy
• Demonstrated experience leading, building, and managing high-performing marketing teams
• Advanced proficiency in marketing analytics, data interpretation, and ROI analysis
• Solid understanding of digital marketing, including social media marketing, SEO/SEM, and marketing automation platforms
• Experience with budget management, financial planning, and resource allocation
• Excellent written and verbal communication skills with the ability to articulate complex ideas clearly
• Strong stakeholder management and relationship-building capabilities
• Proficiency in CRM platforms and marketing technology tools
• Experience in crisis communication and reputation management
• Demonstrated ability to think strategically while executing tactically
• Strong organizational and project management skills with attention to detail
• Ability to work collaboratively across departments and influence without direct authority
• Knowledge of market research methodologies and competitive analysis
• Preferred: Experience in event management and video marketing

Additional Information

At Fairmont Quasar Istanbul, being a managed hotel, we support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Our Commitment To Diversity & Inclusion

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.