MARCOM EXECUTIVE (Luxury Beauty)

ARCON Kozmetik; Fatih; On-site; TRY 180,000 - 280,000; Full time

Job summary

ARCON Kozmetik, a luxury beauty house, seeks an experienced Marcom Executive to drive integrated marketing communications across our premium portfolio. You will partner with global brand teams to ensure consistency with brand guidelines and high-end identity.

You will lead influencer campaigns, manage product launches and media events, oversee budgets, and collaborate with Brand Marketing, Sales, and Retail teams to deliver flawless local execution.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Advertising, or related field.
• 7–8 years of professional experience in Marketing Communications, PR, or Brand Management.
• Cosmetics or luxury brands experience strongly preferred.
• Excellent written and spoken English.
• Experience with international teams and global brand guidelines.
• Strong project management and organizational skills.
• Attention to content tone and visual aesthetics in luxury segments.

Responsibilities

• Support development and execution of integrated marketing communication strategies for luxury beauty brands.
• Coordinate with global brand teams to ensure alignment with guidelines.
• Lead influencer marketing projects from selection to performance analysis.
• Plan and execute high-profile product launches, press events, and activations.
• Coordinate monthly social media content planning across channels.
• Oversee localization and approval of all communication materials.
• Prepare briefs, presentations, and post-campaign evaluations.
• Manage communication budgets and track campaign expenditures.
• Build relationships with media, influencers, agencies, and retail partners.
• Collaborate with Brand Marketing, Sales, and Retail teams for seamless execution.
• Monitor industry trends and influencer landscape for opportunities.

Skills

Brand communications

Public relations

Influencer marketing

Event management

Agency management

Cross-functional collaboration

Budget management

Analytical mindset

Education

Bachelor's degree in Marketing/Communications/Public Relations

Job description

We are looking for an experienced Marcom Executive to join our Marketing Communications team. Reporting to the Marketing Communications Manager, you will be responsible for planning, coordinating, and executing integrated communication activities across our portfolio of prestigious luxury beauty brands. The ideal candidate will have solid experience in brand communications, PR, influencer marketing, event management, and agency management, ensuring all local executions are perfectly aligned with global strategies and our high-end brand identity.

Key Responsibilities

• Support the development and execution of integrated marketing communication strategies tailored for luxury beauty brands.
• Manage day-to-day communication with global brand teams, ensuring full alignment with global guidelines and brand essence.
• Lead influencer marketing projects from inception to completion, including talent selection, briefing, content curation, and performance analytics.
• Support the planning and execution of high-profile product launches, press events, and premium consumer activations.
• Coordinate monthly social media content planning, ensuring consistency in brand tone and visual aesthetics.
• Oversee the localization and approval processes for all communication materials.
• Prepare insightful communication briefs, presentations, campaign reports, and post-campaign evaluations.
• Manage and track communication budgets and campaign expenditures with high attention to detail.
• Build and maintain strong, authentic relationships with media, key influencers, agencies, and retail partners.
• Collaborate cross-functionally with Brand Marketing, Sales, and Retail teams to ensure seamless project execution.
• Monitor industry trends, competitor activities, and the evolving influencer landscape to identify new communication opportunities.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, or a related field.
• 7–8 years of professional experience in Marketing Communications, PR, or Brand Management.
• Proven experience in cosmetics, luxury, premium brands, or FMCG is strongly preferred.
• Excellent command of written and spoken English.
• Experience working with international teams and adherence to global brand guidelines.
• Strong understanding of influencer marketing, PR, event management, and integrated communication.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication, presentation, and stakeholder management skills.
• Analytical, detail-oriented, proactive, and solution-driven mindset.
• High sensitivity to content tone and visual aesthetics within the luxury segment.