Influencer Marketing Manager

Carrier HR; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Client is seeking an Influencer Marketing Manager to lead the brand's influencer strategy and end-to-end execution. The role focuses on building creator partnerships, selecting suitable influencers, and driving campaigns across Instagram, TikTok, YouTube, and emerging platforms.

The ideal candidate has 5+ years in influencer marketing or related fields, strong negotiation skills, and a track record of delivering high-impact campaigns for beauty or lifestyle brands.

Qualifications

• Minimum 5 years of experience in influencer marketing, brand marketing, social media or digital marketing.
• Proven track record of delivering successful influencer campaigns for beauty, lifestyle or consumer brands.
• Strong negotiation and contract management skills.
• Excellent stakeholder management and project leadership abilities.

Responsibilities

• Lead end-to-end influencer marketing campaigns, from strategy through execution and reporting.
• Develop influencer strategies aligned with brand objectives, product launches, and marketing priorities.
• Identify and build long-term relationships with creators, agencies, and talent managers.
• Select creators for campaigns based on brand fit, audience insights, and objectives.
• Create collaboration concepts with creators to deliver authentic, engaging campaigns.
• Negotiate partnerships, commercial terms, and deliverables.
• Prepare campaign plans, creator recommendations, budgets, and forecasts.
• Collaborate with Brand Marketing, Social Media, Creative, Content, PR, and E-commerce teams.
• Monitor performance and translate insights into future recommendations.
• Track emerging creators and platform trends to identify opportunities.
• Ensure campaigns are delivered on time, within budget, and aligned with brand standards.

Skills

Influencer marketing

Brand marketing

Social media

Digital marketing

Campaign management

Negotiation

Budget management

Analytics

English communication

Job description

Our client is a fast-growing premium beauty brand redefining modern beauty through innovative products, strong storytelling, and digital-first brand experiences.

With a community-driven approach and a passion for authentic content, the brand collaborates with creators and partners to build meaningful connections with consumers across multiple platforms.

To support its continued growth, we are seeking an Influencer Marketing Manager to lead the brand's influencer marketing strategy and execution. This role will be responsible for developing creator partnerships, identifying the right influencers for each campaign, managing end-to-end collaborations, and driving impactful partnerships that strengthen brand awareness, engagement, and business growth.

Key Responsibilities

• Lead end-to-end influencer marketing campaigns, from strategy and planning through execution and reporting.
• Develop influencer strategies aligned with brand objectives, product launches, and marketing priorities.
• Identify, evaluate, and build long-term relationships with creators, influencers, agencies, and talent managers.
• Identify and recommend the most suitable creators for each campaign based on brand fit, audience insights, and campaign objectives.
• Develop creative collaboration concepts together with creators and influencers to deliver authentic and engaging campaigns.
• Lead partnership negotiations, commercial agreements, fee negotiations, and campaign deliverables.
• Prepare campaign plans, creator recommendations, budgets, and performance forecasts.
• Collaborate closely with Brand Marketing, Social Media, Creative, Content, PR, and E-commerce teams.
• Monitor campaign performance and translate insights into recommendations for future initiatives.
• Track emerging creators, platform updates, beauty industry trends, and cultural moments to identify new collaboration opportunities.
• Ensure campaigns are delivered on time, within budget, and aligned with brand standards.
• Minimum 5 years of experience in Influencer Marketing, Brand Marketing, Social Media, or Digital Marketing.
• Experience managing influencer campaigns for beauty, lifestyle, fashion, FMCG, or consumer brands.
• Strong network within the creator and influencer ecosystem, with the ability to build and maintain long-term relationships.
• Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms.
• Experience identifying the right creators, developing collaboration concepts, and managing influencer partnerships.
• Strong negotiation skills with experience managing commercial agreements, influencer fee negotiations, and partnership contracts.
• Experience managing campaign budgets, reporting, and performance analysis.
• Strong knowledge of influencer performance metrics and campaign analytics.
• Excellent stakeholder management and project management skills.
• Advanced English communication skills, both written and verbal.
• Proficiency in Google Workspace and campaign management/reporting tools.