KIKO Milano & Under Armour CRM Executive

Doğuş Hospitality & Retail Group; Fatih; On-site; TRY 334,800 - 558,000; Full time

Benefits offered by this job

Employee Discount

Family & Friends Days

Flexible Experience Package

Private health insurance

Flexible working model

Job summary

A leading hospitality and retail group in Turkey is seeking an experienced Executive to drive sustainable business growth through effective CRM strategies. The ideal candidate will have over 5 years of experience in data analytics and campaign management, with a strong analytical mindset and leadership skills. Responsibilities include designing customer segmentation strategies, managing the end-to-end CRM campaign lifecycle, and collaborating cross-functionally with teams to improve customer experience. A flexible working model and health insurance are included in the benefits.

Qualifications

• 5+ years of experience in CRM, Growth, Campaign Management, Data Analytics and Business Intelligence.
• Proven experience in leading projects and/or teams in a fast‑paced, data‑driven environment.
• Strong communication, leadership and stakeholder management skills.

Responsibilities

• Lead the design and evolution of customer segmentation strategies.
• Manage and optimise the full CRM campaign lifecycle.
• Collaborate closely with various teams to enhance customer acquisition.

Skills

CRM expertise

Data Analytics

Leadership

Campaign Management

SQL

Python

Analytical mindset

Stakeholder management

Proactive mindset

Education

Bachelor’s or Master’s degree in relevant fields

Tools

Joyalty platform

Job description

Qualifications

• Bachelor’s or Master’s degree (Industrial Engineering, Business, MIS, Data Analytics or related fields).
• 5+ years of experience in CRM, Growth, Campaign Management, Data Analytics and Business Intelligence.
• Proven experience in leading projects and/or teams in a fast‑paced, data‑driven environment.
• Hands‑on experience in campaign management and marketing automation tools (experience with Joyalty platform is a plus).
• SQL and/or Python knowledge are required.
• Strong analytical mindset with experience working on large and complex datasets.
• Ability to translate data into strategic decisions and influence stakeholders.
• Strong communication, leadership and stakeholder management skills.
• Proactive, solution‑oriented and results‑driven mindset.

Then this opportunity is open to you.

Role Responsibilities

The role drives sustainable business growth by reaching and engaging millions of customers across all touchpoints for KIKO Milano and Under Armour Brands.

As an Executive, you will lead the development and execution of growth strategies, and work cross‑functionally to enhance customer experience and business performance. The role identifies opportunities through data analysis and drives initiatives to improve overall performance.

Our goal is simple: deliver the right message, to the right customer, at the right time – through effective end‑to‑end campaign management – and create an outstanding customer experience.

• Lead the design and evolution of customer segmentation strategies based on behavior, value and lifecycle stages.
• Define strategic priorities, business rules and performance targets for each customer segment.
• Own and oversee end‑to‑end customer journey strategy across all channels (CRM, e‑commerce, retail), ensuring alignment with key business KPIs (Sales, CR, Frequency, Basket Size, Retention).
• Manage and optimise the full CRM campaign lifecycle across CRM channels (email, SMS, push, app, etc.), ensuring high‑quality execution and measurable impact.
• Lead the CRM campaign calendar planning process in alignment with commercial and marketing strategies.
• Drive the development of highly targeted and personalised campaigns leveraging customer insights and advanced segmentation.
• Establish a strong test‑and‑learn culture by leading A/B testing strategies and continuous optimisation initiatives.
• Monitor overall campaign and business performance through dashboards, proactively identifying risks and opportunities.
• Translate complex data into strategic insights and actionable recommendations for stakeholders.
• Collaborate closely with Product, Marketing, E‑commerce and Retail leadership teams to enhance customer acquisition, onboarding, engagement and loyalty.
• Identify, prioritise and execute scalable growth opportunities across acquisition, activation and retention funnels.
• Contribute to a high‑performance and ownership‑driven culture.

Benefits

• Be part of a strong, agile, and diverse team that creates meaningful experiences across multiple industries — and grows together by learning from each other.
• Explore career opportunities across different brands and sectors within our Group.
• Enjoy exclusive ‘’BİZ Employee Discount’’ and ‘’Family & Friends Days.’’
• Access our BİZ Flexible Experience Package, offering unique and memorable experiences across our brands.
• Celebrate life’s special moments with our new birth and marriage gifts.
• Benefit from our well‑being‑focused employee support line and private health insurance.
• Flexible working model that supports work‑life balance.
• Flexible transportation support to make everyday life easier.