Marketing Analytics Unit Manager

FlowQ Talent Management Systems Inc.; Fatih; Hybrid; TRY 400,000 - 640,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Job summary

Multinet Up is seeking a Marketing Analytics Unit Manager to lead data-driven CRM and marketing analytics initiatives. The role focuses on extracting insights, optimizing customer journeys, and driving loyalty across our hybrid teams in Istanbul.

The ideal candidate has 6+ years in CRM and marketing analytics, with fintech exposure and strong SQL/Python skills. Fluency in Turkish and English is essential, and growth-minded professionals will thrive in this collaborative environment.

Qualifications

• 6+ years of experience in CRM, Marketing Analytics, Strategy, or Business Development
• Experience in financial technologies, especially payment systems, banking/finance sectors is preferred
• Proficiency with analytical data analysis using SQL, Python, and similar tools
• Excellent verbal and written communication in Turkish and English
• Growth mindset and ability to think creatively with data-driven insights
• Strong analytical skills and ability to draw actionable findings from figures

Responsibilities

• Analyze and interpret data to identify trends, issues and opportunities and generate actionable insights to improve KPIs and performance
• Deliver customer insights and recommendations through data analysis and post-activity evaluations
• Identify customer personas and optimize CRM/marketing activities based on profiling and segmentation
• Custodian of customer database and ensure data integrity
• Provide timely monthly KPI reporting
• Plan and implement campaigns to optimize loyalty and lifetime value
• Forecast and assess impact of marketing activities
• Manage digital marketing activities and analytical tools
• Develop cross-functional relationships with IT, Sales Operations, Finance and 3rd party vendors
• Monitor product-based online and offline marketing within budget
• Conduct benchmark analyses and market research on local/global payments

Skills

CRM

Marketing analytics

Strategy

Business development

SQL

Python

Turkish-English

Education

Bachelor’s degree in Engineering/Business/Marketing/Statistics/Math/Finance/Economics

MBA (plus)

Tools

SQL

Python

Job description

Starting its operations in 1999 with a meal card solution developed to meet the lunch needs of office workers, and becoming a subsidiary of the French Up Group in 2010, we are now a group serving in dozens of different areas.

Institutions that choose our solutions gain significant advantages in cost efficiency and operational effectiveness in expense management, as well as in employee satisfaction and loyalty. As Multinet Up, we value the benefits we provide to the individuals who are the ultimate users of our solutions as much as we consider the needs of the institutions. From a secure, practical, next-generation payment experience to the widespread availability of spending points, the diversity of digital usage options, and the collaborations we have developed, we offer a 360-degree designed set of advantages.

In 2016, we consolidated all our R&D activities under one roof and transformed our IT department into a technopark company. Our technology company, Inventiv, operates in the fields of mobile payment, mobile application solutions, and cybersecurity.

The Privileges of Joining the Multinet Up Family

Flexible Work Arrangement: With our hybrid work model, you have the flexibility to work from the office or from home.

Two Continents, One Company: We have offices on both the Asian and European sides of Istanbul. Choose the office that's most convenient for you.

Supportive and Agile Work Environment: We promote teamwork and have a fast and efficient work culture.

Career Development: We value your professional growth and offer various training and development opportunities.

Social Events: We organize fun and social activities that strengthen team spirit.

Birthday Leaves: Enjoy a special day off on your birthday to celebrate and have fun!

Special Support for Women Employees: We provide maternity and motherhood assistance, celebrate Women's Day with a holiday, and collaborate with the Women in Sales Network Program to support our female sales teams.

We're There for Our Parents: We offer leave for our employees to spend special moments with their families, such as on report card days.

Award-Winning Employee Experience

We are proud to be recognized with the Excellent Employee Experience Certification from Happy Place to Work and the Best Employee Experience Company award from Nice Medya.

We are currently seeking a Marketing Analytics Unit Manager to join our team with the following qualifications:

• Bachelor’s degree from a reputable, top-tier university in Engineering, Business, Marketing, Statistics, Mathematics, Finance or Economics, MBA is a plus
• At least 6 years of experience in CRM, Marketing Analytics, Strategy, Business Development
• Experience in financial technologies, especially payment systems, technology, banking/finance sectors is preferred
• Proficiency with analytical data analysis using advanced statistical tools such as SQL, Python, etc.
• Excellent verbal and written communication skills in Turkish and English
• Strong analytical skills with ability to deliver insightful ideas and draw findings from figures
• Ability to think creatively with an ‘outside the box’ approach
• Growth Hacking mindset
• Strong communication skills to persuade both internal and external stakeholders on strategic issues
• Communicate quantitative information in a clear and informative manner
• Ability to think innovative and creatively, keep up with new trends and technologies

Job Description

• Analyze & interprete data and reports to identify trends, issues and opportunities and generate actionable insights to improve KPI’s and overall performance
• Deliver customer insights and make recommendations by performing data analysis and post activity evaluations
• Responsible for identifying different customer personas, and carrying out the optimization of CRM/marketing activities based on customer profiling and segmentation
• Serve as a custodian of customer database, and responsible for the maintenance and management of customer data to ensure data integrity
• Provide timely and accurate monthly reporting of KPIs
• Carry out the strategic planning and implementation of campaign management processes that optimize customer loyalty and lifetime value
• Quantitatively forecast & assess the impact of all marketing activities
• Have knowledge on digital marketing and related analytical tools to manage activities including digital performance marketing
• Develop strong cross-functional relationships with IT, Sales Operations, Finance and all 3rd party vendorsincluding agencies, solution and business partners
• Control and follow up of product-based online & offline marketing activities within the budget plan
• Conduct periodic benchmark analyses,marketing activities and research trends in local & global payments market
• Develop new marketing strategies based on market research results and new product

About Our Team

We are the creators of an ecosystem that touches over 37 thousand organizations and over 1,5 million card users. We appreciate our differences and we believe that diversity enriches us. Through our knowledge and experience combined with our imagination, we develop innovative products and services for our stakeholders and have an agile management approach.

We remember to have fun while we are working, constantly learn from each other and know that ongoing and open communication opens every door. Would you like to join us? Remember: It does not matter where you live, because we offer a hybrid working model regardless of location.