Junior Loyalty & CRM Specialist

Ketchup Loyalty Marketing; Fatih; On-site; TRY 180,000 - 240,000; Full time

Job summary

Ketchup Loyalty Marketing is seeking a Junior Loyalty & CRM Specialist who is eager to learn, follows industry developments and enjoys turning ideas into well-executed campaigns. You will support the day-to-day management of loyalty programmes and CRM campaigns, coordinate brand partnership activities, prepare performance reports and help identify opportunities to improve customer engagement.

As your skills develop, you will take ownership of assigned campaigns, partner relationships and

Qualifications

• 0–2 years of relevant experience in CRM, loyalty, digital marketing, campaign operations, partnerships or reporting.
• Willingness to learn new systems and approaches.
• Basic SQL skills: SELECT, WHERE, JOIN, GROUP BY for simple reports.
• Working knowledge of Excel, including pivot tables and lookup functions.
• Working knowledge of PowerPoint to create clear presentations.
• Familiarity with AI tools (ChatGPT, Claude, Gemini, Copilot) for research and productivity.

Responsibilities

• Support the setup, execution and monitoring of loyalty programmes, offers and CRM campaigns.
• Configure and test campaign rules, customer eligibility, rewards and communication flows.
• Prepare customer segments and audiences for targeted communications across channels.
• Maintain campaign calendars and coordinate deliverables with teams and partners.
• Identify brand partners and conduct outreach and discussions for offers and campaigns.
• Prepare partnership proposals and presentations and support negotiations.

Skills

CRM knowledge

Analytical mindset

Communication skills

English proficiency

SQL basics

Tools

SQL basics

Excel

PowerPoint

AI tools

Job description

Are you curious about what keeps customers coming back—and how brands build stronger customer relationships?

We are looking for a Junior Loyalty & CRM Specialist who is eager to learn, follows industry developments and enjoys turning ideas into well-executed campaigns.

You will support the day-to-day management of loyalty programmes and CRM campaigns, coordinate brand partnership activities, prepare performance reports and help identify opportunities to improve customer engagement. As your skills develop, you will take ownership of assigned campaigns, partner relationships and programme activities.

What you’ll do

• Support the setup, execution and monitoring of loyalty programmes, offers and CRM campaigns.
• Configure and test campaign rules, customer eligibility, rewards and communication flows against approved briefs.
• Help prepare customer segments and audiences for targeted communications across email, SMS, push notifications and other relevant channels.
• Maintain campaign calendars, track deadlines and coordinate deliverables with internal teams and external partners.
• Identify potential brand partners and conduct initial outreach and partnership discussions to explore relevant offers, rewards and joint campaigns.
• Prepare partnership proposals and presentations, coordinate follow-ups and support negotiations within agreed guidelines.
• Coordinate the launch of agreed partnerships, track partner deliverables and monitor campaign results.
• Use basic SQL and Excel to extract, check and summarise data for regular performance reporting.
• Track metrics such as member activation, campaign participation, reward redemption, conversion and repeat purchase.
• Prepare clear reports and PowerPoint presentations that explain results, highlight issues and suggest practical improvements.
• Follow loyalty, CRM, customer engagement and AI trends, sharing relevant examples and ideas.
• Use AI tools to support research, content drafts, reporting commentary and everyday productivity, checking outputs for accuracy and following company data policies.

What we’re looking for

• 0–2 years of relevant experience in CRM, loyalty, digital marketing, campaign operations, partnerships or reporting. Internships, academic projects and personal projects are welcome.
• A strong interest in building a career in loyalty and CRM, with an active willingness to learn new systems and approaches.
• Basic SQL skills: comfortable using SELECT, WHERE, JOIN, GROUP BY and aggregate functions to produce simple reports.
• Working knowledge of Excel, including pivot tables, lookup functions and basic charts.
• Working knowledge of PowerPoint, with the ability to create clear, well-structured presentations and communicate campaign results visually.
• Practical familiarity with AI tools, such as ChatGPT, Claude, Gemini or Microsoft Copilot, for everyday work.
• An analytical mindset: able to check numbers, spot inconsistencies and turn findings into clear observations.
• Confidence in approaching brands, presenting partnership ideas and conducting professional business discussions.
• Commercial curiosity and the ability to identify partnership opportunities that create value for customers and participating brands.
• Strong attention to detail, particularly when checking campaign settings, audiences, offers and reports.
• Good organisation and follow-through, with the ability to manage several tasks and flag issues early.
• Clear communication skills and a collaborative, solution-oriented approach.
• Sufficient English to follow international industry developments and understand platform documentation.

Interested?

We value curiosity, care and a willingness to take ownership as you learn.