Influencer Marketing Lead (Hybrid) - Data-Driven Growth

Influship; Fatih; Hybrid; TRY 3,207,000 - 4,440,000; Full time

Benefits offered by this job

Hybrid work model

Office four days a week

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media is seeking a dedicated Influencer Marketing Manager to support The Coca-Cola Company (TCCC). You will develop and execute influencer strategies, manage end-to-end campaigns, and collaborate with agencies, creators, and partners to drive growth.

The role focuses on scaling creator marketing capabilities, optimizing ROI, and staying ahead of industry trends in a hybrid work environment.

Qualifications

• 4+ years of experience in influencer marketing, digital marketing, media, strategy, or related fields.
• Strong English communication skills, both written and spoken.
• Strategic and analytical mindset with the ability to translate business challenges into actionable plans and measurable outcomes.
• Strong stakeholder management and organizational skills, with excellent follow-up capabilities.
• Ability to work effectively across cross-functional teams, agencies, platform partners, and internal stakeholders.
• Data-driven approach with experience in campaign measurement, performance analysis, and insight generation.
• Excellent communication, presentation, negotiation, and project management skills.
• Proactive and solution-oriented, with the ability to manage multiple priorities effectively in a fast-paced environment.

Responsibilities

• Develop and present influencer marketing strategies aligned with business and brand objectives.
• Lead end-to-end influencer marketing campaigns, including planning, briefing, creator selection, content approvals, publishing, and performance tracking.
• Build and scale influencer marketing capabilities, processes, and operating models to drive efficiency and long-term growth.
• Manage relationships with agencies, creators, technology partners, and cross-functional stakeholders to ensure seamless execution.
• Lead test-and-learn initiatives to validate new creator, content, platform, and audience approaches.
• Effectively manage campaign budgets and identify opportunities to improve return on investment.
• Analyze campaign performance, extract actionable insights, and translate learnings into optimization recommendations.
• Monitor industry trends, emerging platforms, creator economy developments, and innovations to identify growth opportunities.

Skills

Influencer marketing

Digital marketing

Strategic thinking

Stakeholder management

Cross-functional collaboration

Data-driven analysis

Campaign measurement

Communication

Job description

WPP Media is seeking a dedicated Influencer Marketing Manager to support The Coca-Cola Company (TCCC). You will develop and execute influencer strategies, manage end-to-end campaigns, and collaborate with agencies, creators, and partners to drive growth.

The role focuses on scaling creator marketing capabilities, optimizing ROI, and staying ahead of industry trends in a hybrid work environment.