Influencer Marketing Lead - Creator Strategy

WPP Media Limited; Fatih; Hybrid; TRY 4,427,000 - 6,886,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental

Paid time off

Employee discounts

Mental health days

Job summary

The Coca-Cola Company is seeking an experienced Influencer Marketing Manager to join WPP Media, supporting creator-driven campaigns and always-on initiatives. You will develop and execute influencer strategies aligned with brand objectives and manage end-to-end campaigns from planning to performance analysis.

You will collaborate with internal teams, agencies, creators, and technology partners to scale capabilities, optimize ROI, and stay ahead of industry trends in a dynamic, hybrid work

Qualifications

• 4+ years of experience in influencer marketing, digital marketing, media, strategy, or related fields.
• Strong English communication skills, both written and spoken.
• Strategic and analytical mindset with the ability to translate business challenges into actionable plans and measurable outcomes.
• Strong stakeholder and organizational skills with excellent follow-up capabilities.
• Ability to work across cross-functional teams, agencies, platform partners, and internal stakeholders.
• Data-driven approach with experience in campaign measurement, performance analysis, and insight generation.
• Excellent communication, presentation, negotiation, and project management skills.
• Proactive and solution-oriented with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and present influencer marketing strategies aligned with business and brand objectives.
• Lead end-to-end influencer marketing campaigns, including planning, briefing, creator selection, content approvals, publishing, and performance tracking.
• Build and scale influencer marketing capabilities, processes, and operating models to drive efficiency and long-term growth.
• Manage relationships with agencies, creators, technology partners, and cross-functional stakeholders to ensure seamless execution.
• Lead test-and-learn initiatives to validate new creator, content, platform, and audience approaches.
• Effectively manage campaign budgets and identify opportunities to improve return on investment.
• Analyze campaign performance, extract actionable insights, and translate learnings into optimization recommendations.
• Monitor industry trends, emerging platforms, creator economy developments, and innovations to identify growth opportunities.

Skills

Influencer marketing

Digital marketing

Strategic thinking

Stakeholder management

Project management

Campaign analytics

Job description

The Coca-Cola Company is seeking an experienced Influencer Marketing Manager to join WPP Media, supporting creator-driven campaigns and always-on initiatives. You will develop and execute influencer strategies aligned with brand objectives and manage end-to-end campaigns from planning to performance analysis.

You will collaborate with internal teams, agencies, creators, and technology partners to scale capabilities, optimize ROI, and stay ahead of industry trends in a dynamic, hybrid work