Data-Driven Digital Media Strategist - Growth & ROI

Pierre Fabre Laboratories; Ümraniye; On-site; TRY 180,000 - 300,000; Full time

Benefits offered by this job

Family support options

Gift vouchers

Multisport partnership

Birthday leave

Job summary

Pierre Fabre Laboratories seeks a passionate Digital Media Specialist to join its Marketing team in Turkey. You will drive digital media and e-commerce activation, partnering with brand and commercial teams to accelerate growth and improve performance.

You will manage campaigns across the customer journey, optimize ROI, and collaborate with global stakeholders and agencies to deliver best-in-class results—while ensuring local relevance for a leading dermo-cosmetics portfolio.

Qualifications

• Experience in digital media, performance marketing or e-commerce marketing.
• Strong understanding of paid media planning, optimization, and campaign performance analysis.
• Experience working with media agencies and managing digital marketing budgets.
• Knowledge of digital analytics tools.
• Familiarity with SEO, GEO, and influencer marketing.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Strong project management and stakeholder management capabilities.
• Ability to work effectively in a cross-functional and international environment.
• Excellent communication skills in English.

Responsibilities

• Execute the annual digital media and e-commerce activation strategy in line with brand and commercial objectives.
• Plan, launch, optimize, and evaluate digital media campaigns across the full consumer journey - from awareness to conversion and retention.
• Manage the media agency, ensuring high-quality media planning, campaign execution, taxonomy governance, budget management, and performance reporting.
• Continuously optimize media investments based on ROI, business performance, and consumer insights.
• Collaborate with e-commerce and commercial teams to maximize omnichannel campaign effectiveness.
• Develop and manage influencer marketing strategies and partnerships.
• Coordinate website updates with global teams to ensure accurate and engaging local content.
• Lead SEO and Generative Engine Optimization (GEO) initiatives to strengthen organic visibility.
• Build and maintain digital performance dashboards, monitor KPIs, and provide actionable insights to stakeholders.

Job description

Pierre Fabre Laboratories seeks a passionate Digital Media Specialist to join its Marketing team in Turkey. You will drive digital media and e-commerce activation, partnering with brand and commercial teams to accelerate growth and improve performance.

You will manage campaigns across the customer journey, optimize ROI, and collaborate with global stakeholders and agencies to deliver best-in-class results—while ensuring local relevance for a leading dermo-cosmetics portfolio.