Head of Commercial (Turkey)

Fresha; Fatih; On-site; TRY 900,000 - 1,500,000; Full time

Benefits offered by this job

Career progression

Global exposure

Leadership impact

Growth & ownership

Job summary

Fresha, the AI-powered OS for beauty and wellness, is launching in Turkey. Based in Istanbul, you will lead the market entry, build a high-performing commercial team and shape the local strategy.

You will own revenue growth, set targets, and collaborate with global teams to scale. This role offers significant ownership and visibility as Fresha expands across the region.

Qualifications

• Proven track record in driving revenue and hitting targets in a fast-paced SaaS environment.
• Experience building and scaling high-performing sales teams.
• Strong leadership with coaching and performance management skills.

Responsibilities

• Own day-to-day commercial performance and revenue targets.
• Build and scale a high-performing commercial sales organisation.
• Set high-performance culture with clear expectations and feedback.
• Make fast, well‑judged resourcing decisions while maintaining quality.
• Refine sales systems, reporting and cadences for scale.
• Contribute to commercial strategy with leadership and data insights.
• Explore AI tools to improve prospecting and pipeline visibility.

Skills

Sales leadership

Team building

SaaS sales

Performance coaching

Data-driven

Strategic planning

Job description

The AI-powered OS for beauty, wellness and self-care

About Fresha Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting businesses, professionals and consumers through one platform.

Backed by KKR following an $80m investment, Fresha recently reached unicorn status with a $1bn valuation and continues to scale rapidly across global markets.

• 15 offices across North America, EMEA and APAC
• 140,000+ businesses using Fresha worldwide
• 450,000+ stylists and professionals on the platform
• More than 1 billion appointments processed to date

Our mission is to transform how beauty and wellness businesses operate, giving them the technology, tools and financial solutions they need to grow — while making it easier for consumers to discover, book and pay for services.

Role overview:

Be The Driving Force Behind Fresha’s launch in Turkey

This is a unique opportunity to build a market from the ground up as Fresha launches in Turkey. You’ll be at the heart of our expansion, driving new business, building relationships and helping shape the strategy that will establish Fresha as a leading player in the Turkish market. We are looking for an exceptional Head of Commercial to come and join our global business, based in Istanbul, Turkey.

What You Will Be Doing

• Commercial Sales Leadership: Own day-to-day commercial performance, driving revenue, sales targets and accountability across the organisation. Use your hands‑on sales experience to identify opportunities, improve conversion and keep the team focused on results.
• Team Building & Scaling: Build and grow a high-performing commercial sales organisation, creating the structure, culture and leadership needed to support Fresha’s continued growth. Develop strong sales leaders, attract great talent and ensure teams have the right support to succeed.
• Performance Management: Set a high-performance culture across the commercial organisation, creating clarity around expectations, celebrating strong performance and helping teams continuously improve. Provide regular feedback, coaching and support to empower individuals and teams to reach their potential and consistently deliver against ambitious targets.
• Execution & Ownership: Make fast, well‑judged decisions on resourcing and processes. Move quickly when it matters, while protecting trust, quality and the standards expected at Fresha.
• Sales Infrastructure: Build and refine the systems, processes, reporting and operating cadences that help the team scale. Use data proactively to understand performance, spot issues early and drive better decisions.
• Commercial Excellence: Bring your own ideas to improve sales performance, team structure and ways of working, partnering with the General Manager to turn commercial priorities into action.
• AI & Innovation: Explore how AI and new tools can improve prospecting, pipeline visibility and sales productivity, using technology to enhance your judgement and commercial decision‑making.

What We Are Looking For

• Commercial Sales Leadership: A proven sales leader with years of management experience and a strong track record of driving revenue and hitting targets. You have a hands‑on sales background and understand the commercial levers that make a team successful.
• Building & Scaling Teams: Experience in scaling and managing high performing teams, with a focus on hiring, coaching, developing talent and putting the structure and processes in place to support growth. Comfortable leading teams through periods of rapid expansion while maintaining performance and engagement.
• Sales Experience: A strong background in SaaS, technology, fintech or a similar fast‑paced, high‑volume sales environment.
• Performance & Coaching: A confident people manager who knows how to set high standards, give meaningful feedback and tackle performance challenges head‑on.
• Pace & Execution: Comfortable making fast, well‑judged decisions, removing blockers and taking ownership when things aren’t working. You move quickly without compromising quality or trust.
• Organisation & Systems: Highly organised, data‑led and process‑oriented, with the ability to build the systems and cadences needed to run a growing commercial organisation.
• Leadership Style: A hands‑on, forward‑thinking leader who brings energy, earns trust and gets the best out of their people. You bring your own ideas and know how to raise the bar.

Your opportunity at Fresha

As Head of Commercial, Turkey, you’ll have the unique opportunity to launch and build a brand-new region for Fresha from the ground up. You’ll take ownership of our commercial strategy in Turkey, With Fresha’s pace and ambition, you’ll have the opportunity to make your mark on a new market, build something meaningful from the outset and play a key role in shaping Fresha’s continued global expansion.

Benefits

• Career Progression: The opportunity to grow alongside a fast‑growing global technology business
• Global Exposure: Work closely with teams across Fresha’s international offices and contribute to a global commercial organisation
• Leadership Impact: The opportunity to build, develop and lead high‑performing sales teams
• Growth & Ownership: Take ownership of a key sales organisation and make a direct impact on Fresha’s commercial growth

Inclusive workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.