Growth Strategy Lead - Data-Driven Urban Mobility

TikTak; Kâğıthane; On-site; TRY 350,000 - 750,000; Full time

Benefits offered by this job

TikTak+ Budget

Holiday Budget

Stock options

Salary bonus

Mobility Budget

20 days annual leave

Private health insurance

Job summary

TikTak is hiring a Lead Growth Strategy to scale acquisition, retention, and LTV across urban mobility. You will own growth experiments, analyze user journeys, and collaborate with product, analytics, and partnerships to drive funnel performance.

The role demands a 7+ year track record in Growth/CRM/Data Analytics, a degree in Engineering or Business Admin, and strong SQL/BI skills. You thrive in fast-paced settings and translate data into actionable growth plans.

Qualifications

• 7+ years of experience in Growth, CRM, Business Development or Data Analytics.
• Degree in Engineering or Business Administration (BSc/MSc).
• Strong problem-solving skills with a data-driven approach.
• Self-starter capable of driving projects independently in a fast-paced environment.
• Ability to translate high-level strategy into hands-on execution with attention to detail.
• Solid understanding of growth hacking, funnel mechanics and unit economics.
• Experience with SQL or similar query languages; familiarity with BI tools is a plus.

Responsibilities

• Identify growth corridors and opportunities to scale TikTak across acquisition, retention, frequency and cross-sell.
• Develop deep analytical understanding of user behavior and growth drivers across the customer journey.
• Design and run growth experiments end-to-end, from ideation to rollout and automation.
• Own ideation, testing, analysis, modeling and visualization of growth processes.
• Integrate qualitative and quantitative insights to design effective brand, marketing and growth strategies.
• Build customer journeys, CRM lifecycle programs and segmentation frameworks to drive cohort performance.
• Collaborate with product, operations, analytics, CRM and partnerships teams on full-funnel growth initiatives.
• Monitor market trends, competitive actions and best practices in growth and on-demand mobility.

Skills

Growth strategy

CRM

Data analytics

SQL

BI tools

A/B testing

Growth hacking

Funnel analytics

Education

BSc or MSc in Engineering or Business Administration

Tools

SQL

Tableau

Looker

Power BI

Job description

TikTak is hiring a Lead Growth Strategy to scale acquisition, retention, and LTV across urban mobility. You will own growth experiments, analyze user journeys, and collaborate with product, analytics, and partnerships to drive funnel performance.

The role demands a 7+ year track record in Growth/CRM/Data Analytics, a degree in Engineering or Business Admin, and strong SQL/BI skills. You thrive in fast-paced settings and translate data into actionable growth plans.