Lead Growth Strategy

TikTak

Kâğıthane

On-site

TRY 350,000 - 750,000

Full time

4 days ago

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Benefits offered by this job

TikTak+ Budget

Holiday Budget

Stock options

Salary bonus

Mobility Budget

20 days annual leave

Private health insurance

Job summary

TikTak is hiring a Lead Growth Strategy to scale acquisition, retention, and LTV across urban mobility. You will own growth experiments, analyze user journeys, and collaborate with product, analytics, and partnerships to drive funnel performance.

The role demands a 7+ year track record in Growth/CRM/Data Analytics, a degree in Engineering or Business Admin, and strong SQL/BI skills. You thrive in fast-paced settings and translate data into actionable growth plans.

Qualifications

7+ years of experience in Growth, CRM, Business Development or Data Analytics.
Degree in Engineering or Business Administration (BSc/MSc).
Strong problem-solving skills with a data-driven approach.
Self-starter capable of driving projects independently in a fast-paced environment.
Ability to translate high-level strategy into hands-on execution with attention to detail.
Solid understanding of growth hacking, funnel mechanics and unit economics.
Experience with SQL or similar query languages; familiarity with BI tools is a plus.

Responsibilities

Identify growth corridors and opportunities to scale TikTak across acquisition, retention, frequency and cross-sell.
Develop deep analytical understanding of user behavior and growth drivers across the customer journey.
Design and run growth experiments end-to-end, from ideation to rollout and automation.
Own ideation, testing, analysis, modeling and visualization of growth processes.
Integrate qualitative and quantitative insights to design effective brand, marketing and growth strategies.
Build customer journeys, CRM lifecycle programs and segmentation frameworks to drive cohort performance.
Collaborate with product, operations, analytics, CRM and partnerships teams on full-funnel growth initiatives.
Monitor market trends, competitive actions and best practices in growth and on-demand mobility.

Skills

Growth strategy

CRM

Data analytics

SQL

BI tools

A/B testing

Growth hacking

Funnel analytics

Education

BSc or MSc in Engineering or Business Administration

Tools

SQL

Tableau

Looker

Power BI

Job description

Are you ready to join the exciting journey of TikTak, leading car solution provider that revolutionizes the mobility habit of mega urbanites?

TikTak is Turkey's youngest and fastest-growing car rental & sharing company.

We know the city is full of opportunity, full of excitement, full of life.

For this reason; We are highlighting TikTak as a solution resource in order not to miss a moment in this wide experience pool. We are the new generation transportation brand for the new generation of urban residents, and we are a reason for the city to be experienced to the fullest. TikTak is the shortest way to get from home to work, from campus to concert.

The city is bustling and lively, just like us. In this direction, our goal is to be an important part of daily mobility in city life.

Our goal is also about freedom, innovation, and dynamism. Our work environment is a dynamic environment that supports innovation, where everyone can contribute with their ideas.

We are looking for a Lead Growth Strategy for our rapidly growing teams in this environment.

Your playground as a Lead Growth Strategy at Tiktak

Identify growth corridors and opportunities to continue scaling Tiktak across acquisition, retention, frequency and cross-sell; expanding the user base while optimizing LTV and CAC
Develop a deep analytical understanding of user behavior and the drivers of growth across the entire customer journey
Design and run growth experiments end-to-end; from ideation and A/B testing to roll-out and automation, iterating based on data and results
Take ownership in the ideation, testing, analysis, modeling and visualization of growth processes to identify optimization opportunities
Integrate qualitative and quantitative insights to design effective brand, marketing and growth strategies aligned with business goals
Build customer journeys, CRM lifecycle programs and segmentation frameworks to drive cohort performance
Collaborate closely with product, operations, analytics, CRM and partnership teams to implement full-funnel growth initiatives
Keep an eye on market trends, competitive actions and best practices in growth and on-demand mobility

Our game-changer Lead Growth Strategy profile at Tiktak

BSc or MSc degree from a reputable university, preferably in Engineering (e.g. Industrial Engineering) or Business Administration
7+ years of experience in Growth, CRM, Business Development or Data Analytics
Strong problem-solving skills with a creative and data-driven approach
Self-starter who takes initiative, drives projects independently and thrives in a fast-paced, ever-changing environment
Ability to seamlessly transition between high-level strategic thinking and hands-on execution with strong attention to detail
Highly analytical and comfortable producing key insights and action plans through data analysis
Solid understanding of growth hacking, funnel mechanics and unit economics
Experienced in SQL or other query languages, combined with a strong foundation in mathematics and statistics; familiarity with BI tools (e.g. Tableau, Looker, Power BI) is a plus

The benefits of TikTak offer you