Growth Product Manager

Assistant App Teknoloji Inc.

Fatih

Remote

TRY 400,000 - 650,000

Full time

14 days+

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Benefits offered by this job

Remote-friendly work environment

Growth ownership across multiple apps

Direct impact on millions of users

Fast decision-making, low hierarchy

Real ownership culture

Job summary

Assistant App is seeking a Growth Product Owner to lead onboarding, retention, and monetization across a portfolio of mobile apps.

You will own ASO/ASA strategy, run experiments, and design the user journey from onboarding to retention while working closely with developers to translate insights into action. This remote-friendly role emphasizes fast decision-making and measurable impact.

Qualifications

Strong track record growing mobile apps with measurable results.
Deep understanding of retention, funnels, and attribution.
Hands-on with analytics and experimentation tools.

Responsibilities

Own onboarding to retention lifecycle across apps.
Lead ASO/ASA and monetization experiments to lift LTV.
Collaborate with devs to clearly define what to build and test.

Skills

Growth metrics

ASO/ASA

Communication (Turkish/English)

Tools

Firebase

Mixpanel

Amplitude

Adapty

Job description

Assistant App

Assistant App is a mobile app publisher building a portfolio of apps, including flagship products such as Muslim App. We develop and scale AI-powered tools, lifestyle apps, and products that add value to users’ daily lives.

Our apps are part of a growing ecosystem reaching millions of users worldwide.

Why Are We Hiring for This Role? (Honest Answer)

We have a strong development team, but we lack a true owner for growth.

Our apps are growing organically — but there is a big difference between “it is growing” and “we are intentionally growing it.”

Today

Retention
Trial conversion
Lifecycle marketing
Paywall optimization

are all performing below their potential.

The Goal Of This Role Is Simple

We are looking for someone who owns these metrics and treats them as their responsibility.

What You Will Do (No Buzzwords, Just Reality)

Your Core KPIs Will Be

MAU
Retention
Trial-to-paid conversion
LTV

Our Goal Is Clear

Grow from ~3M MAU to 10M MAU by 2027

To Achieve This, You Will

Own ASO and ASA strategy (both organic and paid growth)
Design the entire user journey from onboarding to retention
Set up A/B tests, analyze results, and turn insights into action
Influence and shape the product roadmap with a growth mindset
Run paywall and monetization experiments to increase LTV across apps
Work closely with the development team and clearly define what needs to be built

What We Expect From You

We are not looking for someone who only writes strategy documents.

This is not a role where you say: “I prepared the report, now engineering will handle it.”

You Will

Own outcomes
Take responsibility end-to-end
Experiment, learn, and iterate until it works

Why Technical Knowledge Matters

You will not be writing code.

But This Role Does Not Work Unless You Understand

How Firebase event tracking is implemented
How to clearly communicate requirements to developers
How attribution and analytics systems work
How A/B testing infrastructure operates

What We Are Looking For

Has successfully grown at least one mobile app with measurable results
Strong understanding of growth metrics (retention cohorts, funnels, attribution)
Experience with ASO / ASA
Hands-on experience with tools like Firebase, Mixpanel, Amplitude, Adapty, etc.
Strong communication skills in both Turkish and English
Strong execution mindset (not just strategy)

Minimum 4 Years Of Experience In Relevant Fields

Nice to Have