Growth Marketing Manager

Gobito Digital Solutions; Turkey; On-site; TRY 120,000 - 250,000; Full time

Job summary

Gobito Digital Solutions in Istanbul (and Cambridge) seeks a marketing lead to own day-to-day execution across content, SEO, paid ads and CRM. You’ll set weekly priorities, brief writers and SEO, and ensure distribution is effective, not just published.

You’ll manage freelancers and agencies, run community distribution, optimize landing pages, and collaborate with the paid ads specialist to align messaging and offers. Turkish and English professional levels are required.

Qualifications

• 3+ years in B2B SaaS or tech marketing with hands-on experience across content, SEO, paid, CRO and CRM.

Responsibilities

• Own marketing execution and set weekly priorities, track progress and unblock blockers.
• Assess what's working, fill gaps with freelancers or new hires as needed.
• Own landing pages end to end: decide pages, briefs, copy, launch and results.
• Brief writers/SEO and ensure content aligns with commercial priorities and distribution.
• Run community and organic distribution on LinkedIn, Reddit, Quora and forums.
• Coordinate backlink outreach with the SEO specialist and outreach teams.
• Work with the paid ads specialist on message, segment, offer and landing page fit.
• Keep CRM and email flows flowing: HubSpot, lead flow, nurture sequences, onboarding.
• Manage freelancers, agencies and marketplaces; brief, check, deliver; contribute when needed.

Skills

Content marketing

SEO

Paid advertising

CRM

Team leadership

Tools

HubSpot

GA4

Google Ads

SEO tools

Job description

Gobito builds B2B SaaS products, with teams in Cambridge and Istanbul and customers in several countries.

We have a marketing team covering content, SEO and paid ads. We're hiring someone to lead it and run marketing day to day.

The job

You own marketing execution. In practice:

• Set weekly priorities, decide who does what, track it, unblock it.
• Assess what's working in the team and what isn't. Fill the gaps yourself, with freelancers, or with new hires.
• Own landing pages end to end: which ones, for whom, the brief, the copy, launch, results.
• Brief the writer and the SEO specialist so content follows commercial priorities, then make sure content gets distributed, not just published.
• Run community and organic distribution: LinkedIn, Reddit, Quora, forums. Useful answers, no spam.
• Run backlink outreach with the SEO specialist and the people doing the outreach.
• Work with the paid ads specialist on message, segment, offer and landing page fit, not just spend.
• Keep CRM and email working: HubSpot, lead flow, nurture sequences, onboarding and follow-up emails.
• Manage freelancers, agencies and marketplaces. Brief, check, deliver.
• Do the work yourself when needed. We're a small company and everyone does some of it.

What we're looking for

• 3+ years in B2B SaaS or tech marketing, hands-on across content, SEO, paid, CRO and CRM.
• You understand how these connect, and you've done enough of each to brief the work, judge it, and step in when it's not good enough.
• You've managed writers, freelancers or small teams.
• Comfortable with HubSpot, GA4, Google Ads and SEO tools.
• Turkish and English both at a professional working level.
• Organised, direct, comfortable deciding and following through.

How we'll measure it

Weekly shipped output. Pages live, content published and distributed, ad angles tested, links secured, email flows running, leads landing in the right place.

Why this role

Several products, several markets, real authority over the whole marketing chain, and a say in how the team is built. If you like turning a marketing team into a system that ships, this is a good fit.