Global Game Publishing Manager

Joygame Publishing; Fatih; On-site; TRY 350,000 - 650,000; Full time

Job summary

Joygame Publishing, founded in 2009 and a pioneer in Turkey's gaming industry, seeks a Publishing Manager to lead market-entry strategies and growth across mobile, PC, and NFT titles. You will drive market research, partner with studios, and oversee user acquisition and monetization programs to maximize ROAS and LTV.

The role focuses on publishing operations and business growth with collaboration across Growth, Data, Creative, and QA teams, supporting titles from Soft Launch to Grand Launch.

Qualifications

• 3+ years in Publishing Manager or strategic publishing/product marketing in gaming.
• Strong expertise in digital marketing, performance-driven user acquisition and channel management.
• Proven ability to analyze data and make strategic decisions using KPI metrics (CPI, LTV, ROAS, Retention).
• Business acumen with monetization, business planning, and financial modeling.
• Excellent communication, storytelling, and studio relations skills.

Responsibilities

• Define and execute publishing, launch, and market entry strategies for new and existing game titles.
• Lead market research, competitor benchmarking, and industry trend analysis to identify opportunities.
• Oversee performance marketing and UA strategies with Growth and Creative teams.
• Drive data-driven performance tracking and KPI benchmarks to optimize marketing operations.
• Develop monetization strategies, financial forecasting, and long-term P&L growth roadmaps.
• Manage end-to-end launch operations across Soft Launch and Grand Launch phases.
• Liaise with external developer studios and coordinate internal teams (Growth, Data, Creative, QA, Social Media).

Skills

Market research

Data-driven decisions

Stakeholder management

Publishing strategy

Monetization strategy

Tools

SensorTower

Amplitude

Tableau

Job description

Joygame Publishing, founded in 2009 and a pioneer in Turkey's gaming industry, seeks a Publishing Manager to lead market-entry strategies and growth across mobile, PC, and NFT titles. You will drive market research, partner with studios, and oversee user acquisition and monetization programs to maximize ROAS and LTV.

The role focuses on publishing operations and business growth with collaboration across Growth, Data, Creative, and QA teams, supporting titles from Soft Launch to Grand Launch.