Publishing Manager

Joygame Publishing; Fatih; On-site; TRY 350,000 - 650,000; Full time

Job summary

Joygame Publishing, founded in 2009 and a pioneer in Turkey's gaming industry, seeks a Publishing Manager to lead market-entry strategies and growth across mobile, PC, and NFT titles. You will drive market research, partner with studios, and oversee user acquisition and monetization programs to maximize ROAS and LTV.

The role focuses on publishing operations and business growth with collaboration across Growth, Data, Creative, and QA teams, supporting titles from Soft Launch to Grand Launch.

Qualifications

• 3+ years in Publishing Manager or strategic publishing/product marketing in gaming.
• Strong expertise in digital marketing, performance-driven user acquisition and channel management.
• Proven ability to analyze data and make strategic decisions using KPI metrics (CPI, LTV, ROAS, Retention).
• Business acumen with monetization, business planning, and financial modeling.
• Excellent communication, storytelling, and studio relations skills.

Responsibilities

• Define and execute publishing, launch, and market entry strategies for new and existing game titles.
• Lead market research, competitor benchmarking, and industry trend analysis to identify opportunities.
• Oversee performance marketing and UA strategies with Growth and Creative teams.
• Drive data-driven performance tracking and KPI benchmarks to optimize marketing operations.
• Develop monetization strategies, financial forecasting, and long-term P&L growth roadmaps.
• Manage end-to-end launch operations across Soft Launch and Grand Launch phases.
• Liaise with external developer studios and coordinate internal teams (Growth, Data, Creative, QA, Social Media).

Skills

Market research

Data-driven decisions

Stakeholder management

Publishing strategy

Monetization strategy

Tools

SensorTower

Amplitude

Tableau

Job description

Joygame, founded in 2009 and titled Turkey's first gaming company, supports talented gaming studios both in terms of financing and knowledge. It develops and publishes many games that have achieved great success in international markets. Reaching millions of players with different products in pc, mobile and NFT game categories, Joygame aims to provide entertainment experiences to players across all continents with local content.

Responsibilities:

• Define and execute comprehensive publishing, launch, and market entry strategies for new and existing game titles
• Lead market research, competitor benchmarking, and industry trend analysis to identify high-potential publishing opportunities and positioning
• Oversee performance marketing, user acquisition (UA) strategies, and channel expansion in collaboration with growth and creative teams
• Drive data-driven performance tracking, defining KPI benchmarks (CPI, LTV, Retention, ARPU, ROAS) and optimizing marketing operations
• Develop monetization strategies, business plans, financial forecasting, and long-term P&L growth roadmaps
• Manage end-to-end launch operations across Soft Launch and Grand Launch phases
• Act as the primary liaison and strategic publisher partner to external developer studios, aligning goals, managing milestones, and coordinating internal teams (Growth, Data, Creative, QA, Social Media)

Note: This role is strictly focused on publishing operations, market strategy, and business growth, and does not encompass hands-on game design, product development, or core gameplay features.

Required Qualifications:

• Minimum of 3+ years of experience as a Publishing Manager or in a strategic publishing / product marketing role within the gaming industry
• Strong expertise in digital marketing, performance-driven user acquisition, growth strategy, and channel management
• Proven track record in data analysis, performance tracking, and making strategic decisions based on key metrics (CPI, LTV, ROAS, Retention)
• Demonstrated business acumen with experience in business planning, monetization strategy, and financial modeling
• Excellent communication, storytelling, stakeholder management, and studio relations skills
• Deep understanding of the global mobile gaming landscape (hyper-casual, hybrid-casual, casual, and mid-core)

Preferred Qualifications:

• Experience managing end-to-end game launch cycles (Soft Launch & Grand Launch)
• Proficiency in data analytics and BI tools (SensorTower, Amplitude, Tableau, Google Sheets)
• Interest in and ability to apply growth hacking techniques
• Experience in global marketing, localization, and international publishing campaigns