Global E-commerce Growth Marketing Manager

Aydınlı Grup; Sarıyer; Hybrid; TRY 300,000 - 540,000; Full time

Job summary

Aydınlı Grup is seeking a Digital Marketing Manager to lead the digital strategy for Türkiye and international markets. You will drive performance-focused campaigns across Google Ads, Meta Ads, SEO/SEM, and Affiliate Marketing, while optimizing budgets and analyzing ecommerce metrics.

Strong experience in retail/e-commerce, GEO optimization, and leadership is essential. English proficiency and collaboration with cross-functional teams are required for global growth.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, Communications, or related field.
• Proven experience across multiple digital marketing disciplines with strong performance marketing and holistic approach.
• Preferably experience in retail, e-commerce, FMCG, or other direct-to-consumer industries.
• Hands-on experience and up-to-date knowledge of GEO (Generative Engine Optimization).
• Strong knowledge and hands-on experience with Google Ads, Meta Ads, GA4 and other digital advertising and analytics platforms.
• Solid experience in SEO, SEM, Paid Social, and Affiliate Marketing.
• Proven experience in digital media budget management, performance optimization, and commercially driven media planning.
• Strong analytical capabilities to translate data into actions.
• Experience managing digital marketing operations across multiple international markets.
• Proven experience in team leadership and external partner management.
• Strong understanding of digital customer journeys and retargeting strategies.
• Strong commercial acumen with budget management and profitability.
• Excellent written and verbal communication skills in English.

Responsibilities

• Develop, implement, and manage the digital marketing strategy aligned with commercial objectives.
• Drive customer acquisition, traffic, conversion, sales, and profitability across channels.
• Manage digital advertising across Google Ads, Meta, and other platforms with optimization.
• Oversee SEO, SEM, Paid Social, and Affiliate Marketing for integrated performance.
• Implement GEO strategies to boost visibility in AI-powered search/discovery experiences.
• Analyze website/e-commerce performance and translate insights into actions.
• Plan and manage the digital marketing budget across channels and campaigns.
• Lead end-to-end management of digital marketing agencies and set KPIs.

Skills

Performance Marketing

SEO & SEM

Google Ads

Meta Ads

GA4

Budget Management

Analytics

Team Leadership

English Proficiency

Education

Bachelor's degree

Tools

Google Ads

Meta Ads

GA4

Analytics Platforms

Job description

Aydınlı Grup is seeking a Digital Marketing Manager to lead the digital strategy for Türkiye and international markets. You will drive performance-focused campaigns across Google Ads, Meta Ads, SEO/SEM, and Affiliate Marketing, while optimizing budgets and analyzing ecommerce metrics.

Strong experience in retail/e-commerce, GEO optimization, and leadership is essential. English proficiency and collaboration with cross-functional teams are required for global growth.