Brand Growth Manager - Campaigns, Launches & Analytics

Gizli Şirket; Fatih; On-site; TRY 240,000 - 360,000; Full time

Job summary

Gizli Şirket is seeking a seasoned Brand Manager in Istanbul to lead end-to-end marketing processes, drive product launches, and coordinate with external agencies. The role focuses on delivering integrated campaigns across media, digital channels, and events within FMCG contexts.

The candidate should have strong analytics, budget stewardship, and cross-functional collaboration skills to translate insights into measurable growth and brand equity.

Qualifications

• Bachelor’s or Master’s degree in a relevant field.
• 6+ years of experience in brand management (FMCG preferred).
• Experience managing end-to-end marketing processes (strategy, planning, execution).
• Experience planning and implementing product launches, campaigns, content, events, and digital projects.
• Experience in agency management, stakeholder coordination, and project management.
• Strong analytical thinking and ability to translate insights into business actions.
• Experience in budget management and cross-functional project management.
• Based in Istanbul (preferably on the Anatolian side).

Responsibilities

• Develop and execute annual marketing communication plans and campaigns.
• Plan and coordinate product launches, campaigns, content, events, and digital projects with teams.
• Manage relationships with advertising, media, creative, digital and external agencies; brief agencies and ensure alignment with brand strategy.
• Collaborate with marketing, sales, category, product and other teams to implement communications projects.
• Analyze market trends, competition and consumer insights to identify growth opportunities.
• Monitor brand performance, prepare reports and drive actions to meet targets.

Skills

Brand management

Marketing campaigns

Product launches

Agency management

Stakeholder coordination

Project management

Analytics

Budget management

Education

Bachelor’s or Master’s degree

Job description

Gizli Şirket is seeking a seasoned Brand Manager in Istanbul to lead end-to-end marketing processes, drive product launches, and coordinate with external agencies. The role focuses on delivering integrated campaigns across media, digital channels, and events within FMCG contexts.

The candidate should have strong analytics, budget stewardship, and cross-functional collaboration skills to translate insights into measurable growth and brand equity.