E-Commerce Sales Manager

Servet; Fethiye; On-site; TRY 600,000 - 900,000; Full time

Job summary

Servet is seeking an analytical, commercially driven E-Commerce Sales Manager to accelerate growth of our digital channels.

You will own end-to-end performance of servet.com and marketplaces like Trendyol, Hepsiburada, and Amazon, driving revenue, margins, and AOV through pricing, promotions, and optimization. 5+ years in e-commerce plus strong data skills are preferred.

Qualifications

• Bachelor's degree in business/admin, economics, marketing, or related field.
• 5+ years of e-commerce sales experience with D2C and marketplaces.
• Experience managing Trendyol, Hepsiburada, Amazon and other marketplaces.
• Proven success in marketplace sales optimization and profitability analysis.
• Strong knowledge of e-commerce metrics: conversion rate, AOV, ROAS, CAC, inventory turnover.
• Advanced Excel, data analysis, and reporting.

Responsibilities

• Develop and execute sales strategies across D2C and marketplace channels.
• Drive revenue, margin, customer acquisition, AOV.
• Analyze sales performance and identify growth opportunities.
• Monitor pricing, promotions, and marketplace trends.
• Collaborate with marketplace teams to optimize campaigns and visibility.
• Monitor costs to improve channel profitability.
• Prepare dashboards and management reports.

Skills

Analytical thinking

Commercial judgment

Negotiation

Stakeholder management

Results oriented

Education

Bachelor's degree in Business Administration, Economics, Marketing, Industrial Engineering, MIS, or related field

Tools

Microsoft Excel

ERP systems

Odoo ERP

BI tools

Web analytics

Job description

We are looking for an analytical, commercially driven, and results-oriented E-Commerce Sales Manager to accelerate the growth and profitability of our digital sales channels.

This position will be responsible for the end-to-end commercial performance of our direct-to-consumer website, servet.com, and leading online marketplaces, including Trendyol, Hepsiburada, and Amazon.

The ideal candidate brings together hands-on marketplace management expertise, strong commercial acumen, and advanced analytical capabilities to drive sustainable revenue growth, optimize pricing and promotions, and maximize profitability.

Key Responsibilities

• Develop and execute annual, quarterly, and monthly sales strategies and targets across D2C and marketplace channels.
• Drive revenue growth, contribution margin, customer acquisition, purchase frequency, and average order value (AOV).
• Analyze channel, category, and product-level sales performance to identify growth and profitability opportunities.
• Monitor competitor pricing, promotional activities, and marketplace trends to identify new commercial opportunities.
• Manage the commercial performance of Trendyol, Hepsiburada, Amazon, and other online marketplaces.
• Utilize marketplace seller panels to manage campaigns, coupons, bundle offers, sponsored products, pricing, and product visibility.
• Collaborate with marketplace account and category managers to negotiate commercial opportunities, commissions, and promotional participation.
• Monitor marketplace commissions, advertising expenses, service fees, and promotional costs to improve channel profitability.

Dynamic Pricing & Campaign Management

• Plan and execute promotional calendars, seasonal campaigns, and category-specific sales initiatives.
• Implement dynamic pricing strategies based on inventory levels, stock turnover, competitor pricing, demand, and contribution margins.
• Develop targeted promotions, flash discounts, coupons, and multi-buy offers for slow-moving and excess inventory.
• Analyze campaign performance, incremental sales, profitability, and return on investment (ROI), making real-time adjustments when needed.
• Execute pricing and promotional decisions within approved budgets and margin thresholds.
• Manage the sales performance and commercial growth of servet.com.
• Monitor and improve conversion rates, average order value, repeat purchases, customer acquisition, and cart abandonment.
• Develop cross-selling, product bundling, cart threshold, and customer loyalty initiatives.
• Collaborate with relevant teams to optimize product pages, category navigation, search functionality, and checkout performance.
• Evaluate the commercial impact of CRM, remarketing, and customer acquisition activities.

Inventory & Profitability Management

• Analyze product availability, sales velocity, inventory turnover, and demand forecasts.
• Develop sales strategies for excess inventory, slow-moving products, and potential stock shortages.
• Coordinate with Production Planning, Warehouse, and Logistics teams to ensure product availability during promotional periods.
• Analyze profitability by product and channel, considering product costs, commissions, shipping, advertising, returns, and promotional expenses.
• Work with Finance to monitor contribution margins, campaign budgets, and profitability performance.

Digital Marketing & Performance Analytics

• Collaborate with marketing teams and agencies to evaluate the commercial performance of Google Ads, Meta Ads, SEO, CRM, and marketplace advertising.
• Monitor key metrics such as ROAS, customer acquisition cost (CAC), conversion rates, and advertising-driven sales.
• Prepare daily, weekly, and monthly sales dashboards and management reports.
• Monitor sales, inventory, and order data consistency across ERP systems, marketplace integrations, and e-commerce platforms.
• Translate performance data into actionable commercial insights and improvement plans.

Qualifications

• Bachelor's degree in Business Administration, Economics, Marketing, Industrial Engineering, Management Information Systems, or a related field.
• Preferably 5+ years of experience in e-commerce sales, with hands-on responsibility for both D2C and marketplace channels.
• Advanced experience in managing Trendyol, Hepsiburada, Amazon, and other marketplace seller platforms.
• Demonstrated success in marketplace sales optimization, campaign management, dynamic pricing, and profitability analysis.
• Strong understanding of e-commerce performance metrics, including conversion rate, AOV, contribution margin, ROAS, CAC, and inventory turnover.
• Advanced proficiency in Microsoft Excel, data analysis, and commercial performance reporting.
• Experience with ERP systems, marketplace integrations, and web analytics tools; familiarity with Odoo ERP and BI tools is preferred.
• Experience in FMCG, food, confectionery, or retail industries is an advantage.
• Strong analytical thinking, commercial judgment, negotiation, and stakeholder management skills.
• Proactive, agile, and results-oriented, with the ability to translate complex data into timely commercial decisions.

What Makes You a Strong Fit?

You understand that successful e-commerce management is not only about generating sales, but also about driving profitable growth.

You are confident working directly with marketplace seller platforms, making data-driven pricing and promotional decisions, identifying commercial opportunities, and taking ownership of measurable business results.

You combine strategic commercial thinking with hands-on execution, analytical discipline, and a continuous improvement mindset.

Candidates currently residing outside Fethiye should be willing to relocate to Fethiye.