E‑Commerce Merchandising & Analytics Specialist

DeFacto; Fatih; Hybrid; TRY 300,000 - 520,000; Full time

Benefits offered by this job

DeFacto Academy

KatKat project

DFLife Plus rewards

Multisport partnership

Parental support & gifts

Job summary

DeFacto, a leading fashion retailer, seeks an experienced E-commerce Category Manager for the Kids & Baby segment. You will own performance metrics, drive data-driven decisions, and coordinate with product planning, marketing, and creative teams to optimize listings and promotions.

Join a dynamic team with opportunities to influence on-site ranking, content strategy, and seasonal campaigns across multiple channels and markets.

Qualifications

• Minimum 3 years of experience in E-Commerce and Category Management (preferably in the Apparel / Fashion industry).
• Bachelor’s degree in Economics and Administrative Sciences, Industrial Engineering, or a related field.
• Proficient in data analytics and key e-commerce metrics (GA4, Revenue, CR, AOV, ROAS, Margin, etc.), with the ability to quickly translate data into actionable insights.
• Experienced in e-commerce merchandising, on-site ranking algorithms, and promotional/campaign strategies.
• Strong communication and project coordination skills to collaborate effectively with cross-functional teams.
• Closely follows the dynamics, market trends, and consumer behaviors of the Kids & Baby category.
• Advanced proficiency in Excel and e-commerce analytics tools.

Responsibilities

• Track, analyze, and own all financial and sales metrics for the Kids & Baby category (revenue, margin, inventory turnover, CR, AOV).
• Prepare weekly, monthly, and seasonal performance reports and translate findings into actions with relevant teams.
• Coordinate with Product Planning to track launch calendars, oversee go-lives, manage stock, and request replenishments.
• Manage on-site product ranking rules and optimize search/filter results to meet targets.
• Plan content, banners, navigation across homepage/category pages and app/site experiences.
• Collaborate with Creative to align imagery, banners, and content; design/assess A/B tests to improve CR.
• Develop end-to-end campaign strategies for seasonal revenue drivers (Back to School, Holidays, etc.).
• Plan routine communications (Push, SMS, Email) with CRM to reach customer segments.
• Track and optimize digital marketing performance (ROAS, Traffic, CAC) with Marketing.
• Select landing pages and product lists for campaigns and initiate new campaigns as needed.
• Perform competitive analysis and coordinate cross-functionally.

Skills

Data analytics mastery

E-commerce metrics GA4

Merchandising experience

On-site ranking optimization

Promotional campaign strategies

Cross-functional collaboration

Kids & Baby category knowledge

Advanced Excel

Education

Bachelor’s degree in Economics and Administrative Sciences

Bachelor’s degree in Industrial Engineering

Tools

Excel

E-commerce analytics tools

GA4

Job description

DeFacto, a leading fashion retailer, seeks an experienced E-commerce Category Manager for the Kids & Baby segment. You will own performance metrics, drive data-driven decisions, and coordinate with product planning, marketing, and creative teams to optimize listings and promotions.

Join a dynamic team with opportunities to influence on-site ranking, content strategy, and seasonal campaigns across multiple channels and markets.