Online Commercial Specialist

DeFacto; Fatih; Hybrid; TRY 300,000 - 520,000; Full time

Benefits offered by this job

DeFacto Academy

KatKat project

DFLife Plus rewards

Multisport partnership

Parental support & gifts

Job summary

DeFacto, a leading fashion retailer, seeks an experienced E-commerce Category Manager for the Kids & Baby segment. You will own performance metrics, drive data-driven decisions, and coordinate with product planning, marketing, and creative teams to optimize listings and promotions.

Join a dynamic team with opportunities to influence on-site ranking, content strategy, and seasonal campaigns across multiple channels and markets.

Qualifications

• Minimum 3 years of experience in E-Commerce and Category Management (preferably in the Apparel / Fashion industry).
• Bachelor’s degree in Economics and Administrative Sciences, Industrial Engineering, or a related field.
• Proficient in data analytics and key e-commerce metrics (GA4, Revenue, CR, AOV, ROAS, Margin, etc.), with the ability to quickly translate data into actionable insights.
• Experienced in e-commerce merchandising, on-site ranking algorithms, and promotional/campaign strategies.
• Strong communication and project coordination skills to collaborate effectively with cross-functional teams.
• Closely follows the dynamics, market trends, and consumer behaviors of the Kids & Baby category.
• Advanced proficiency in Excel and e-commerce analytics tools.

Responsibilities

• Track, analyze, and own all financial and sales metrics for the Kids & Baby category (revenue, margin, inventory turnover, CR, AOV).
• Prepare weekly, monthly, and seasonal performance reports and translate findings into actions with relevant teams.
• Coordinate with Product Planning to track launch calendars, oversee go-lives, manage stock, and request replenishments.
• Manage on-site product ranking rules and optimize search/filter results to meet targets.
• Plan content, banners, navigation across homepage/category pages and app/site experiences.
• Collaborate with Creative to align imagery, banners, and content; design/assess A/B tests to improve CR.
• Develop end-to-end campaign strategies for seasonal revenue drivers (Back to School, Holidays, etc.).
• Plan routine communications (Push, SMS, Email) with CRM to reach customer segments.
• Track and optimize digital marketing performance (ROAS, Traffic, CAC) with Marketing.
• Select landing pages and product lists for campaigns and initiate new campaigns as needed.
• Perform competitive analysis and coordinate cross-functionally.

Skills

Data analytics mastery

E-commerce metrics GA4

Merchandising experience

On-site ranking optimization

Promotional campaign strategies

Cross-functional collaboration

Kids & Baby category knowledge

Advanced Excel

Education

Bachelor’s degree in Economics and Administrative Sciences

Bachelor’s degree in Industrial Engineering

Tools

Excel

E-commerce analytics tools

GA4

Job description

Founded in 2005 with the vision of becoming a global fashion brand, our company now serves millions of customers worldwide through 500+ stores and online operations.

At DeFacto, we see ourselves as more than just a company. Our goal is to strengthen the engagement, motivation, and social responsibility of every DeFacto team member who we call as DeFactonian. We encourage participation in internal events, sports, and social clubs while fostering a strong company culture through our vision, mission, strategies, and principles.

What Do We Expect from You?

Qualifications:

• Minimum 3 years of experience in E-Commerce and Category Management (preferably in the Apparel / Fashion industry).
• Bachelor’s degree in Economics and Administrative Sciences, Industrial Engineering, or a related field.
• Proficient in data analytics and key e-commerce metrics (GA4, Revenue, CR, AOV, ROAS, Margin, etc.), with the ability to quickly translate data into actionable insights.
• Experienced in e-commerce merchandising, on-site ranking algorithms, and promotional/campaign strategies.
• Strong communication and project coordination skills to collaborate effectively with cross-functional teams.
• Closely follows the dynamics, market trends, and consumer behaviors of the Kids & Baby category.
• Advanced proficiency in Excel and e-commerce analytics tools.

Basic Functions:

• Responsible for tracking, analyzing, and taking ownership of all financial and sales performance metrics for the Kids & Baby category, including revenue, margin, inventory turnover, conversion rate (CR), and average order value (AOV).
• Prepare weekly, monthly, and seasonal performance reports; make data-driven decisions, track action points, and execute them in coordination with relevant teams.
• Work closely with the Product Planning team to track the e-commerce launch calendar for collections, oversee product go-lives, manage stock levels, and submit stock requests for critical or out-of-stock items.
• Manage on-site product ranking rules (best sellers, new arrivals, stock availability, etc.) and optimize search and filtering results to align with commercial targets.
• Plan and manage all content, banners, and navigation across the homepage, category pages, and menu structures for the Kids & Baby category on the DeFacto App and DeFacto.com.
• Partner with the Creative team to align on, track, and publish category imagery, promotional banners, and product content. Design and analyze A/B tests on banner strategies, category trees, and page layouts to continuously improve Conversion Rates (CR).
• Develop end-to-end campaign strategies for key seasonal revenue drivers in the category, such as Back to School, Holidays, New Year, and Mid/End-of-Season sales.
• Plan routine communication calendars (Push Notifications, SMS, Email) alongside the CRM team to target appropriate customer segments effectively.
• Track and optimize digital marketing campaign performance (ROAS, Traffic, CAC) in coordination with the Marketing team.
• Select destination landing page links and curated product lists for marketing channels, and initiate requests for new marketing campaigns as needed.
• Competitive Analysis & Cross-Functional Coordination (360° Management)

What Do We Offer You?

With a presence in 90+ countries, you’ll have the opportunity to work on international projects and collaborate with diverse cultures.

Career & Personal Growth:

Through DeFacto Business Academy, you can continuously develop your skills and participate in training programs that support your career.

With our KatKat business development project, you can gain experience in different departments, expand your skill set, and explore new career opportunities.

Your achievements matter! Through our recognition platform, DFLife Plus, you can earn reward points for your successes and redeem them for gifts from our catalog.

Thanks to our Multisport partnership, you can access gyms and wellness services at special rates, supporting both your physical and mental well-being.

For new parents at DeFacto, we provide additional financial support, special leave rights, and a "Welcome Little DeFactonian" gift to celebrate this exciting new chapter in your life.

Social Responsibility & Volunteering:

Join our "Happiness Ambassadors" and bring your social responsibility projects to life, or take part in existing initiatives as a volunteer.

Stay connected with all DeFactonians through DFLife Plus, where you can join exclusive events, competitions, and social groups while keeping up with company updates.

Ready to be part of the DeFacto?