Discounter Key Accounts Leader — Growth & Strategy

JDE Peet's; Ataşehir; On-site; TRY 900,000 - 1,500,000; Full time

Job summary

JDE Peet's in Turkey seeks a senior sales professional to drive the Discounter Channel's commercial performance and operational execution. You will lead customer strategy, JBP negotiations, and revenue management, coordinating with Marketing, Finance and Supply Chain to achieve volume, value and profitability targets.

Regularly visit retailers, analyze market data, and translate insights into actionable plans.

Qualifications

• 8+ years in Field Sales or KAM in FMCG.
• Experience managing large retail/Discounter accounts.
• Strong commercial and analytical skills with P&L, trade spend and ROI.
• Excellent negotiation and stakeholder management.
• Experience in JBP, annual negotiations, promotions and NPD launches.
• Excellent communication, presentation and time management.
• Ability to manage multiple priorities in a dynamic environment.
• Proactive, hands-on and results-oriented with ownership.
• Strong cross-functional collaboration and teamwork.
• Fluent in English.

Responsibilities

• Develop and execute customer strategies for key Discounter accounts.
• Lead annual negotiations and Joint Business Plans (JBP), including pricing, PVPs, trade terms and calendars.
• Deliver annual volume, value and profitability objectives; manage customer P&L, trade spend and ROI.
• Identify and implement Revenue Growth Management opportunities across pricing, promotion, assortment and pack-price architecture.
• Lead new product launches and performance tracking.
• Prepare sales forecasts and collaborate with Supply Chain for stock availability.
• Analyze customer, category and market data and translate insights into plans.
• Build strong relationships with key customer stakeholders.
• Collaborate with Marketing, Category Management, Revenue Management, Finance and Supply Chain.
• Conduct regular customer warehouse and store visits in Turkey.

Skills

Field Sales

Modern Trade

Key Account Management

Customer Development

Negotiation

Stakeholder Management

NPD launches

P&L understanding

Trade spend

ROI understanding

JBP

Job description

JDE Peet's in Turkey seeks a senior sales professional to drive the Discounter Channel's commercial performance and operational execution. You will lead customer strategy, JBP negotiations, and revenue management, coordinating with Marketing, Finance and Supply Chain to achieve volume, value and profitability targets.

Regularly visit retailers, analyze market data, and translate insights into actionable plans.