Strategic Key Account Lead – Discounter Channel

JACOBS DOUWE EGBERTS; Ataşehir; On-site; TRY 600,000 - 900,000; Full time

Job summary

JDE Peet’s is seeking a senior sales leader to manage and develop the Discounter Channel across Turkey, delivering sustainable and profitable growth. You will lead key account strategies, annual negotiations, and joint business plans while driving revenue growth and optimizing trade spend and ROI.

You will collaborate with Marketing, Finance, Supply Chain, and Category teams to ensure stock availability, robust forecasts, and strong customer partnerships.

Qualifications

• 8+ years of experience in Field Sales, Modern Trade, Key Account Management or Customer Development.
• Proven experience in managing large-scale retail / Discounter accounts and complex commercial negotiations.
• Strong commercial and analytical skills with understanding of P&L, profitability, trade spend and ROI.
• Strong negotiation and stakeholder management skills.
• Experience in JBP, annual negotiations, promotional planning and NPD launches.
• Excellent communication, presentation and time management skills.
• Ability to manage multiple priorities in a dynamic, deadline-driven environment.
• Proactive, hands-on and results-oriented mindset with ownership and urgency.
• Strong cross-functional collaboration and team-working skills.
• Fluency in English.

Responsibilities

• Develop and execute customer strategies for key Discounter accounts in line with the Company’s commercial strategy and business objectives.
• Lead annual negotiations and Joint Business Plans (JBP), including pricing, PVPs, trade terms, promotional investments and customer activity calendars.
• Deliver annual volume, value and profitability objectives, managing customer P&L, trade spend and ROI.
• Identify and implement Revenue Growth Management opportunities across pricing, promotion, assortment and pack-price architecture.
• Lead new product launches and performance tracking.
• Prepare sales forecasts and work closely with Supply Chain to ensure optimal stock availability and service levels.
• Analyze customer, category and market data, including sell-in, promotional performance and competitor activities, and translate insights into actionable plans.
• Build strong relationships with key customer stakeholders.
• Collaborate closely with Marketing, Category Management, Revenue Management, Finance and Supply Chain to deliver customer and business objectives.
• Conduct regular customer warehouse and store visits across Turkey to strengthen relationships.

Skills

Field Sales

Key Account Management

Customer Development

Trade Marketing

Job description

JDE Peet’s is seeking a senior sales leader to manage and develop the Discounter Channel across Turkey, delivering sustainable and profitable growth. You will lead key account strategies, annual negotiations, and joint business plans while driving revenue growth and optimizing trade spend and ROI.

You will collaborate with Marketing, Finance, Supply Chain, and Category teams to ensure stock availability, robust forecasts, and strong customer partnerships.