Digital Media Specialist

Pierre Fabre Laboratories; Ümraniye; On-site; TRY 180,000 - 300,000; Full time

Benefits offered by this job

Family support options

Gift vouchers

Multisport partnership

Birthday leave

Job summary

Pierre Fabre Laboratories seeks a passionate Digital Media Specialist to join its Marketing team in Turkey. You will drive digital media and e-commerce activation, partnering with brand and commercial teams to accelerate growth and improve performance.

You will manage campaigns across the customer journey, optimize ROI, and collaborate with global stakeholders and agencies to deliver best-in-class results—while ensuring local relevance for a leading dermo-cosmetics portfolio.

Qualifications

• Experience in digital media, performance marketing or e-commerce marketing.
• Strong understanding of paid media planning, optimization, and campaign performance analysis.
• Experience working with media agencies and managing digital marketing budgets.
• Knowledge of digital analytics tools.
• Familiarity with SEO, GEO, and influencer marketing.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Strong project management and stakeholder management capabilities.
• Ability to work effectively in a cross-functional and international environment.
• Excellent communication skills in English.

Responsibilities

• Execute the annual digital media and e-commerce activation strategy in line with brand and commercial objectives.
• Plan, launch, optimize, and evaluate digital media campaigns across the full consumer journey - from awareness to conversion and retention.
• Manage the media agency, ensuring high-quality media planning, campaign execution, taxonomy governance, budget management, and performance reporting.
• Continuously optimize media investments based on ROI, business performance, and consumer insights.
• Collaborate with e-commerce and commercial teams to maximize omnichannel campaign effectiveness.
• Develop and manage influencer marketing strategies and partnerships.
• Coordinate website updates with global teams to ensure accurate and engaging local content.
• Lead SEO and Generative Engine Optimization (GEO) initiatives to strengthen organic visibility.
• Build and maintain digital performance dashboards, monitor KPIs, and provide actionable insights to stakeholders.

Job description

Founded in 1951 by visionary pharmacist and entrepreneur Pierre Fabre, Pierre Fabre Laboratories is the world's second-largest dermo-cosmetics company and one of Europe’s leading pharmaceutical laboratories. Its Dermo-Cosmetics & Personal Care portfolio includes renowned international brands such as Eau Thermale Avène, Ducray, Klorane, A-Derma, René Furterer, Même Cosmetics, Darrow, and Elgydium. The company’s Medical Care activities span five main therapeutic areas: oncology, dermatology, rare diseases, primary care, and family health care. The Group reinvests a significant portion of its revenue into social responsibility initiatives through the Pierre Fabre Foundation and is Ecocert "Excellence" certified.

We are looking for a passionate and data-driven Digital Media Specialist to join our Marketing team. In this role, you will be responsible for executing our digital media and e-commerce activation strategy to accelerate brand growth, strengthen consumer engagement, and maximize business performance. You will work closely with brand teams, commercial teams, global stakeholders, and external agencies to deliver best-in-class digital campaigns and continuously optimize media investments.

If you enjoy combining creativity with analytics and are passionate about digital marketing, performance media, and e-commerce, we'd love to hear from you.

What You'll Do

• Execute the annual digital media and e-commerce activation strategy in line with brand and commercial objectives.
• Plan, launch, optimize, and evaluate digital media campaigns across the full consumer journey - from awareness to conversion and retention.
• Manage the media agency, ensuring high-quality media planning, campaign execution, taxonomy governance, budget management, and performance reporting.
• Continuously optimize media investments based on ROI, business performance, and consumer insights.
• Collaborate with e-commerce and commercial teams to maximize omnichannel campaign effectiveness.
• Develop and manage influencer marketing strategies and partnerships.
• Coordinate website updates with global teams to ensure accurate and engaging local content.
• Lead SEO and Generative Engine Optimization (GEO) initiatives to strengthen organic visibility.
• Build and maintain digital performance dashboards, monitor KPIs, and provide actionable insights to stakeholders.

What We're Looking For

• Experience in digital media, performance marketing, or e-commerce marketing.
• Strong understanding of paid media planning, optimization, and campaign performance analysis.
• Experience working with media agencies and managing digital marketing budgets.
• Knowledge of digital analytics tools
• Familiarity with SEO, GEO, and influencer marketing.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Strong project management and stakeholder management capabilities.
• Ability to work effectively in a cross-functional and international environment.
• Excellent communication skills in English.

Success in This Role Will Be Measured By

• Digital Media ROI / ROAS
• Brand awareness and consideration performance
• Organic traffic growth through SEO and GEO initiatives
• Website traffic and engagement
• Timely delivery of digital projects

If you're excited about building impactful digital campaigns, driving business growth through performance marketing, and working in a dynamic international environment, we'd love to meet you.

What We Offer?

The opportunity to build your career within one of the world's leading pharmaceutical and dermo-cosmetics companies and be part of an international organization that supports learning, development, and growth.

The opportunity to contribute to a company that creates a positive social impact through the Pierre Fabre Foundation, helping transform business success into meaningful social responsibility initiatives around the world.

Choose one of the extra benefits: family support options / gift vouchers

Multisport partnership - employer-supported access to many gyms including Macfit

Birthday leave to celebrate your special day