Digital Marketing Manager (Vietnamese Local)

Accor; Turkey; On-site; TRY 873,000 - 1,455,000; Full time

Job summary

Accor is seeking a visionary Digital Marketing Manager to lead our digital strategy in Phu Quoc, Vietnam. You will drive brand awareness and revenue by developing cross-channel campaigns, managing the website experience, and guiding content strategy while leveraging analytics for continuous optimization.

You will oversee budgets, collaborate with internal teams and external partners, and mentor a team of marketing specialists to stay ahead of digital trends in the Vietnamese market.

Qualifications

• Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred.
• Minimum 5 years' experience in digital marketing roles, preferably within hospitality or luxury.
• Proven track record of successful digital marketing campaigns and revenue growth.
• Strong understanding of SEO/SEM, PPC, social media marketing, email marketing, CMS.
• Proficiency in digital analytics tools and methodologies for campaign analysis and optimization.

Responsibilities

• Develop and implement digital marketing strategies to drive brand awareness, engagement, and revenue across all digital channels.
• Create and execute campaigns covering SEO/SEM, social media, email, and display advertising.
• Manage and optimise the company website for UX and conversions.
• Create and oversee content strategy across digital platforms with brand consistency.
• Analyze campaign performance and prepare actionable reports.
• Collaborate with cross-functional teams to align marketing with business goals.
• Stay updated on trends, especially for the Vietnamese market.
• Manage relationships with agencies and vendors.
• Oversee the digital marketing budget and resource allocation.
• Develop strategies to increase direct bookings and reduce reliance on OTAs.
• Lead and mentor a team of digital marketing specialists.

Skills

SEO/SEM

PPC

Social media marketing

Email marketing

CMS

Analytics tools

Leadership

English

Vietnamese (advantageous)

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

Google Analytics

Google Ads

Facebook Ads

WordPress

Job description

Описание:

Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.

Задачи:

• We are seeking a visionary Digital Marketing Manager to join our team in the tropical paradise of Phu Quoc, Vietnam.
• As a key member of our marketing department, you will be responsible for developing and implementing innovative digital marketing strategies to drive brand awareness, engagement, and revenue growth across all our digital channels.
• Develop and execute comprehensive digital marketing campaigns encompassing SEO/SEM, social media, email marketing, and display advertising.
• Manage and optimise the company website, ensuring an excellent user experience and high conversion rates.
• Create and oversee content strategy across all digital platforms, ensuring brand consistency and engagement.
• Analyse campaign performance using various analytics tools and prepare detailed reports with actionable insights.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
• Stay abreast of the latest digital marketing trends and technologies, particularly those relevant to the Vietnamese market.
• Manage relationships with external agencies, vendors, and digital partners.
• Oversee the digital marketing budget and ensure efficient allocation of resources.
• Develop and implement strategies to increase direct bookings and reduce dependency on third-party platforms.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and continuous improvement.

Требования:

• Bachelor's degree in Marketing, Digital Technologies, or a related field; Master's degree preferred.
• Minimum of 5 years' experience in digital marketing roles, preferably within the hospitality or luxury industry.
• Proven track record of successful digital marketing campaigns and driving revenue growth.
• Strong understanding of SEO/SEM, PPC, social media marketing, email marketing, and content management systems (CMS).
• Proficiency in digital analytics tools and methodologies for campaign performance analysis and optimisation.Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners.
• Creative thinker with strong problem-solving skills and meticulous attention to detail.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Experience with digital marketing in the Vietnamese market and familiarity with local digital platforms and trends.
• Knowledge of data privacy regulations and best practices in digital marketing.
• Strong leadership skills with experience in mentoring and developing team members.
• Fluency in English; knowledge of Vietnamese would be advantageous.

Additional Information

What awaits you... The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand. The ability to challenge the norm and work in an environment that is both creative and rewarding. Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity. A competitive package and plenty of development opportunities.