Digital Analytics Specialist

Hepsiburada (NASDAQ: HEPS); Şişli; Presencial; TRY 300 000 - 420 000; Tempo integral

Resumo da oferta

Hepsiburada seeks a Digital Analytics Specialist to measure digital product and marketing performance, derive meaningful insights from data, and strengthen data-driven decision-making across web and app platforms.

The role requires strong analytics skills, experience with GA4/GTM and BigQuery, and the ability to collaborate with marketing, product, and technology teams to define tracking requirements.

Qualificações

• Bachelor’s degree in a relevant field.
• Strong knowledge of Google Analytics, Google Tag Manager, and related analytics tools.
• Experience with platforms such as Firebase, Adjust, Meta, and TikTok.
• Strong analytical thinking, problem-solving, and data interpretation skills.
• Working knowledge of BigQuery and SQL.
• Ability to collaborate effectively with technical and cross-functional teams.
• Detail-oriented, proactive, and results-driven mindset.
• Good command of English, both written and spoken.

Responsabilidades

• Manage and improve digital measurement processes across web and mobile app platforms.
• Monitor, analyze, and ensure data quality using GA4, GTM, BigQuery, and similar analytics platforms.
• Design and validate event, conversion, and funnel structures in line with business needs.
• Collaborate with marketing, product, technology, and other relevant teams to define tracking requirements for new developments.
• Proactively identify and resolve issues related to data consistency, missing tracking, or incorrect data flows.
• Support teams’ decision-making processes by interpreting data through reporting and analysis.
• Monitor the performance of campaigns, channels, and user behaviors, and generate actionable insights.
• Provide support in areas such as attribution, conversion tracking, and platform integrations.
• Contribute to analytics documentation, naming conventions, and event taxonomy processes.

Conhecimentos

Analytical thinking

Problem solving

Data interpretation

Collaboration

Detail-oriented

English proficiency

Formação académica

Bachelor's degree in a relevant field

Ferramentas

Google Analytics

Google Tag Manager

Firebase

Adjust

Meta

TikTok

BigQuery

SQL

Descrição da oferta de emprego

At Hepsiburada, we are driven by our mission to improve people's lives by developing innovative products and services. Prioritizing customer satisfaction, we offer over 280 million products across more than 30 categories. Through our marketplace model, we bring together over 100,000 businesses. With Türkiye’s and the region's largest Smart Operations Center, industry-leading R&D initiatives, and innovative solutions, we contribute significantly to the growth of the e-commerce ecosystem. For the past two years, we have proudly held the title of Türkiye's most recommended e-commerce platform.

Through our innovative services like HepsiJET, Hepsipay, HepsiLojistik, HepsiAd, and Hepsiburada Global, we create value for all our stakeholders. Committed to harnessing technology for social benefit, our “Technology Empowerment for Women Entrepreneurs” program has connected thousands of women entrepreneurs with e-commerce, supporting their growth. Our goal is to leverage digitalization and e-commerce to enable greater economic participation.

With 25 years of experience driven by innovation and entrepreneurship, we proudly continue our journey as “Türkiye’s Hepsiburada” and the first and only Turkish company representing Türkiye and listed on NASDAQ, the world's leading technology exchange.

For our colleagues, we offer a work environment that supports creating together and adding more meaning to our work. As a team full of opportunities, we are happy to develop, produce and succeed together.

If you want to be part of a team that creates value for everyone and improves people’s livesthrough innovative products and services—and contribute to exciting success stories—the future starts here

At Hepsiburada, we are looking for a Digital Analytics Specialist to join our Digital Performance Marketing team and help us measure the performance of our digital products and marketing activities more accurately, generate meaningful insights from data, and strengthen our data-driven decision-making processes.

Requirements

• Bachelor’s degree in a relevant field.
• Experience in digital analytics, web/app measurement, or a similar role.
• Strong knowledge of Google Analytics, Google Tag Manager, and related analytics tools.
• Experience working with platforms such as Firebase, Adjust, Meta, and TikTok.
• Strong analytical thinking, problem-solving, and data interpretation skills.
• Working knowledge of BigQuery and SQL.
• Ability to collaborate effectively with technical and cross-functional teams.
• Detail-oriented, proactive, and results-driven mindset.
• Good command of English, both written and spoken.

Responsibilities

• Manage and improve digital measurement processes across web and mobile app platforms.
• Monitor, analyze, and ensure data quality using tools such as Google Analytics 4, Google Tag Manager (GTM), BigQuery, and similar analytics platforms.
• Design and validate event, conversion, and funnel structures in line with business needs.
• Collaborate with marketing, product, technology, and other relevant teams to define tracking requirements for new developments.
• Proactively identify and resolve issues related to data consistency, missing tracking, or incorrect data flows.
• Support teams’ decision-making processes by interpreting data through reporting and analysis.
• Monitor the performance of campaigns, channels, and user behaviors, and generate actionable insights.
• Provide support in areas such as attribution, conversion tracking, and platform integrations.
• Contribute to analytics documentation, naming conventions, and event taxonomy processes.