Data Analytics Manager

Gizli Şirket; Fatih; On-site; TRY 300,000 - 480,000; Full time

Job summary

Gizli Şirket is seeking an experienced Senior Commercial Performance Analyst in Istanbul to drive data-driven insights across sales channels and product categories. You will own KPIs, develop dashboards, and partner with Sales and IT to improve forecasting, data infrastructure and reporting.

The role emphasizes turning complex data into actionable recommendations for management and supporting budgeting and scenario modelling.

Qualifications

• Bachelor's degree in Business Administration, Economics, Engineering, MIS, Statistics or related field.
• 6-8 years of relevant experience in commercial performance, sales analytics, BI or data analytics, preferably within an international or multi-channel business environment.
• Strong understanding of commercial and sales KPIs, pipeline and forecast management, pricing, profitability, customer performance and sales processes.
• Advanced proficiency in Power BI or similar business intelligence and data visualization tools.
• Strong Excel skills and good working knowledge of SQL, with experience working with large and complex datasets.
• Hands-on experience with CRM systems, preferably Salesforce, including reporting, dashboards and data-quality management.
• Experience working with ERP systems and multiple commercial data sources.
• Ability to connect data and commercial context - going beyond reporting what happened to explain why it happened and recommend what should happen next.
• Strong analytical thinking and problem-solving skills, combined with a hands-on and results-oriented approach.
• Strong stakeholder management and communication skills, with the ability to work effectively with Sales, Business Development, IT and senior management.
• Ability to manage multiple priorities and turn complex business requirements into structured, measurable and scalable solutions.

Responsibilities

• Drive commercial performance through data-driven insights across channels and customers, owning KPIs and reporting.
• Monitor and analyze sales performance, forecast accuracy, revenue and profitability to identify trends and gaps.
• Develop dashboards and automated reporting solutions using Power BI for senior management.
• Translate complex data into actionable recommendations to support decision-making.
• Collaborate with Sales, Business Development and IT to improve data infrastructure and automation.
• Support budgeting, forecasting and scenario modelling with historical analysis.
• Prepare regular and ad-hoc analyses and executive-level reports highlighting risks and opportunities.

Skills

Power BI

Sales analytics

Data visualization

SQL

CRM systems

Forecasting

Education

Bachelor's degree in Business Administration

Master's degree preferred

Tools

Salesforce

ERP systems

Job description

• Drive commercial performance through data-driven insights across sales channels, markets, customers and product categories, with ownership of key commercial KPIs and performance reporting.


• Monitor and analyze sales performance, pipeline, forecast accuracy, revenue, volume, pricing, profitability, customer and product/SKU performance to identify trends, performance gaps, risks and growth opportunities.


• Develop and maintain management dashboards and automated reporting solutions using Power BI and other business intelligence tools, ensuring clear, reliable and actionable performance visibility for Sales and senior management.


• Translate complex commercial data into clear business insights and actionable recommendations, supporting management decision-making and commercial priorities.


• Partner closely with Sales and Business Development teams to improve forecasting, target setting, pipeline management and overall commercial planning.


• Own and continuously improve commercial performance measurement frameworks, including KPI definitions, reporting standards and performance review structures.


• Support Salesforce governance and CRM effectiveness by monitoring data quality, pipeline discipline, lead and opportunity management, reporting consistency and user adoption.


• Analyze sales processes and customer journeys to identify bottlenecks, efficiency opportunities and areas for continuous improvement.


• Collaborate with IT and relevant business functions to improve commercial data infrastructure, reporting automation, system integration and data reliability.


• Conduct customer, market, channel and product segmentation analyses to support commercial prioritization, resource allocation and growth strategies.


• Support annual budgeting, forecasting and scenario modelling through historical performance analysis, trends and data-driven commercial assumptions.


• Prepare regular and ad-hoc commercial performance analyses and executive-level reports, highlighting key findings, risks, opportunities and recommended actions.

Required Skills

• Bachelor's degree in Business Administration, Economics, Engineering, Management Information Systems, Statistics or a related field; Master's degree is a plus.


• Minimum 6-8 years of relevant experience in commercial performance, sales analytics, business intelligence or data analytics, preferably within an international or multi-channel business environment.


• Strong understanding of commercial and sales KPIs, pipeline and forecast management, pricing, profitability, customer performance and sales processes.


• Advanced proficiency in Power BI or similar business intelligence and data visualization tools.


• Strong Excel skills and good working knowledge of SQL, with experience working with large and complex datasets.


• Hands-on experience with CRM systems, preferably Salesforce, including reporting, dashboards and data-quality management.


• Experience working with ERP systems and multiple commercial data sources.


• Ability to connect data and commercial context - going beyond reporting what happened to explain why it happened and recommend what should happen next.


• Strong analytical thinking and problem-solving skills, combined with a hands-on and results-oriented approach.


• Strong stakeholder management and communication skills, with the ability to work effectively with Sales, Business Development, IT and senior management.


• Ability to manage multiple priorities and turn complex business requirements into structured, measurable and scalable solutions.