CRM Executive

Jobtailor; Turkey; On-site; TRY 500,000 - 800,000; Full time

Job summary

Jobtailor is seeking a CRM Campaign Manager to lead Turkish market campaigns for Sportsbook and Casino. You will localise content, manage bonuses and promotions, and orchestrate multi-channel communications.

You will collaborate with Design, Content, CRM Operations, and Market teams to ensure timely delivery, analyse performance, and drive engagement, retention, and NGR. Fluency in Turkish and strong English are essential.

Qualifications

• 2–3 years of CRM, retention, or campaign management experience in iGaming or online gaming.
• Native Turkish and strong English communication.
• Strong organisational skills with high attention to detail.
• Experience with CRM platforms or marketing automation is a plus.
• Knowledge of sportsbook and casino promotional mechanics.
• Experience in fast-paced iGaming environments.
• EQF 5 Diploma in Marketing or similar.

Responsibilities

• Plan and execute CRM campaigns for the Turkish market across Sportsbook and Casino.
• Coordinate and localise campaign content, ensuring cultural relevance and brand tone.
• Set up and manage bonuses, free bets, free spins, cashback offers, and promotional mechanics.
• Build and schedule CRM communications across Email, SMS, Push, Onsite, and Promotion Pages.
• Collaborate with Design, Content, CRM Operations, and Market teams to ensure timely delivery.
• Analyse campaign performance and customer behaviour to improve engagement, retention, NGR, and efficiency.
• Monitor KPIs including open rates, CTRs, conversions, deposits, turnover, NGR, retention, and bonus-to-GGR.
• Support segmentation and targeting strategies across lifecycle stages.
• Assist with campaign QA and ensure correct configuration before launch.
• Stay updated with sports events, betting trends, and local market behaviour to shape ideas.
• Contribute creative ideas for major sporting events and ongoing promotions.

Skills

CRM campaigns

Campaign management

Retention marketing

Analytics

Segmentation

Marketing automation

Stakeholder management

Turkish (native)

English (strong)

Sports betting knowledge

Optimove experience

Education

EQF 5 Diploma in Marketing

Tools

Optimove

Job description

Responsibilities

• Plan and execute CRM campaigns for the Turkish market across Sportsbook and Casino.
• Coordinate and localise campaign content, ensuring all communications are culturally relevant and aligned with the brand tone of voice.
• Set up and manage bonuses, free bets, free spins, cashback offers, and promotional mechanics within internal CRM and bonus tools.
• Build and schedule CRM communications including Email, SMS, Push Notifications, Onsite Messaging, and Promotion Pages.
• Work closely with Design, Content, CRM Operations, and Market teams to ensure campaigns are delivered accurately and on time.
• Analyse campaign performance and customer behaviour, providing actionable insights and recommendations to improve engagement, retention, NGR, and bonus efficiency.
• Monitor key KPIs including open rates, CTRs, conversion, deposits, turnover, NGR, retention, and bonus-to-GGR ratios.
• Support segmentation and targeting strategies across different customer lifecycle stages.
• Assist with campaign QA and ensure all bonuses, communications, and landing pages are correctly configured before launch.
• Stay up to date with sports events, betting trends, local market behaviour, and competitor activity to help shape relevant campaign ideas.
• Contribute creative ideas for major sporting events, seasonal campaigns, and ongoing promotional activities.

Requirements

• Previous experience in CRM, Retention, Campaign Management, or a similar role within iGaming, Sports Betting, or Online Gaming.
• Strong affinity and interest in sports and sports betting.
• Native Turkish and strong English communication skills.
• Strong organisational skills with high attention to detail.
• Comfortable working with multiple stakeholders and managing several campaigns simultaneously.
• Analytical mindset with the ability to interpret campaign data and performance metrics.
• Experience with CRM platforms, bonus tools, or marketing automation systems is considered an asset.
• Proactive, creative, and commercially aware mindset.
• EQF 5 – Diploma in Marketing or similar.
• Experience: 2-3 years,
• Nice to Have: Experience with tools such as Optimove or similar CRM platforms.
• Knowledge of sportsbook and casino promotional mechanics.
• Experience working in fast-paced iGaming or sportsbook environments.
• Understanding of player segmentation, lifecycle marketing, and retention strategies.