CRM Specialist: Lifecycle, Retention & Insights

NGAMING; Fatih; On-site; TRY 400,000 - 600,000; Full time

Benefits offered by this job

Private health insurance

Multinet restaurant ticket

Transportation benefits

BAY days

Birthday leave

Holiday gifts

Gifts on occasions

Digital Wallet gifts

Job summary

NGAMING, a digital entertainment and iGaming group, is seeking a CRM professional to lead onboarding, retention, churn analysis, and customer lifetime value initiatives.

You will plan multi-channel campaigns (Email, SMS, Push), analyze big data with BI partners, develop customer segmentation and loyalty programs, and deliver KPI-driven insights to senior leadership.

Strong English and German are advantageous; collaboration across teams and solid self-organization are required.

Qualifications

• Bachelor’s degree in MIS, Informatics, Statistics, Industrial Engineering, or a related field.

Responsibilities

• Responsible for the customer lifecycle process and the development of CRM activities: Onboarding, Churn and Retention KPIs.
• Analyzing customer base to generate data-driven business insights from customer behaviors.
• Identify new conversion opportunities regarding customer lifecycle flows and drive continuously improving Customer Loyalty.
• Plan and optimize multi-channel CRM campaigns (Email, SMS, Push) to increase engagement, conversion, and ROI.
• Analyzing customer journey, conducting funnel analysis to optimize acquisition/onboarding channels.
• Raising awareness by sharing the insights generated by the analyses with the relevant teams within the company.
• Develop and manage customer segmentation, loyalty programs and customer roadmap, including strategic and tactical initiatives to grow customer lifetime value.
• Working with Business Intelligence and Data Science teams to develop data-driven analysis/reports that has insights for all business partners within company.

Skills

CRM

Lifecycle management

Campaign management

Data analysis

KPIs

MS Office

SQL (optional)

English

German (advantage)

Project collaboration

Time management

Education

Bachelor’s degree in MIS/ Informatics/ Statistics/ Industrial Engineering or related field

Tools

MS Office

SQL

Job description

NGAMING, a digital entertainment and iGaming group, is seeking a CRM professional to lead onboarding, retention, churn analysis, and customer lifetime value initiatives.

You will plan multi-channel campaigns (Email, SMS, Push), analyze big data with BI partners, develop customer segmentation and loyalty programs, and deliver KPI-driven insights to senior leadership.

Strong English and German are advantageous; collaboration across teams and solid self-organization are required.