CRM & Customer Data Specialist

DeFacto; Fatih; On-site; TRY 250,000 - 420,000; Full time

Job summary

DeFacto, a global fashion brand with 500+ stores and online operations, is seeking a CRM and analytics specialist to design and manage multi-channel customer communications and loyalty initiatives.

The role requires a bachelor’s degree, strong SQL, 3+ years in CRM operations or data analytics, and experience with Braze, Insider, EVAM, D-Engage or similar tools. English proficiency is preferred.

Qualifications

• Bachelor’s degree in Business Administration, Economics, Statistics, Engineering, MIS, or related fields.
• Advanced knowledge of SQL; highly proficient in data analysis and reporting.
• Minimum 3 years of experience in CRM operations, campaign management, growth, product analytics, or data analytics.
• Hands-on experience with CRM/Marketing Automation platforms such as Braze, Insider, EVAM, D-Engage, or similar tools.
• Strong analytical thinking skills with a passion for transforming data into actionable insights; ability to take initiative and work independently.
• Proficiency in English is preferred.

Responsibilities

• Designing, developing, and managing personalized, multi-channel communication and automation workflows tailored to customer segments and behaviors.
• Executing end-to-end operational processes for CRM campaigns, including planning, targeting, and journey creation.
• Ensuring the effective operation of loyalty programs and developing initiatives to increase customer retention and loyalty.
• Analyzing campaign performance regularly, reporting results, and translating insights into future action plans.
• Interpreting customer and campaign data to provide strategic recommendations that support business goals, identifying growth opportunities and areas for optimization.
• Improving regular reporting processes to build scalable and automation-ready structures.
• Developing data-driven projects and new use cases to enhance customer experience, engagement, and commercial performance.

Skills

SQL

CRM operations

Campaign management

Growth analytics

Product analytics

Data analytics

English proficiency

Education

Bachelor’s degree in Business Administration, Economics, Statistics, Engineering, MIS, or related fields

Tools

Braze

Insider

EVAM

D-Engage

Job description

Founded in 2005 with the vision of becoming a global fashion brand, our company now serves millions of customers worldwide through 500+ stores and online operations.

At DeFacto, we see ourselves as more than just a company. Our goal is to strengthen the engagement, motivation, and social responsibility of every DeFacto team member who we call as DeFactonian. We encourage participation in internal events, sports, and social clubs while fostering a strong company culture through our vision, mission, strategies, and principles.

What Do We Expect from You?

Qualifications:

• Bachelor’s degree in Business Administration, Economics, Statistics, Engineering, Management Information Systems (MIS), or related fields.
• Advanced knowledge of SQL; highly proficient in data analysis and reporting.
• Minimum 3 years of experience in CRM operations, campaign management, growth, product analytics, or data analytics.
• Hands-on experience with CRM/Marketing Automation platforms such as Braze, Insider, EVAM, D-Engage, or similar tools.
• Strong analytical thinking skills with a passion for transforming data into actionable insights; ability to take initiative and work independently.
• Proficiency in English is preferred.

Basic Functions:

• Designing, developing, and managing personalized, multi-channel communication and automation workflows tailored to customer segments and behaviors.
• Executing end-to-end operational processes for CRM campaigns, including planning, targeting, and journey creation.
• Ensuring the effective operation of loyalty programs and developing initiatives to increase customer retention and loyalty.
• Analyzing campaign performance regularly, reporting results, and translating insights into future action plans.
• Interpreting customer and campaign data to provide strategic recommendations that support business goals, identifying growth opportunities and areas for optimization.
• Improving regular reporting processes to build scalable and automation-ready structures.
• Developing data-driven projects and new use cases to enhance customer experience, engagement, and commercial performance.

What Do We Offer You?

With a presence in 90+ countries, you’ll have the opportunity to work on international projects and collaborate with diverse cultures.

Career & Personal Growth:

Through DeFacto Business Academy, you can continuously develop your skills and participate in training programs that support your career.

With our KatKat business development project, you can gain experience in different departments, expand your skill set, and explore new career opportunities.

Your achievements matter! Through our recognition platform, DFLife Plus, you can earn reward points for your successes and redeem them for gifts from our catalog.

Thanks to our Multisport partnership, you can access gyms and wellness services at special rates, supporting both your physical and mental well-being.

For new parents at DeFacto, we provide additional financial support, special leave rights, and a "Welcome Little DeFactonian" gift to celebrate this exciting new chapter in your life.

Social Responsibility & Volunteering:

Join our "Happiness Ambassadors" and bring your social responsibility projects to life, or take part in existing initiatives as a volunteer.

Stay connected with all DeFactonians through DFLife Plus, where you can join exclusive events, competitions, and social groups while keeping up with company updates.

Ready to be part of the DeFacto?

You can reach detailed information on rights arising from the processing of your personal data under Law on the Protection of Personal Data numbered 6698 from Privacy Policy page at https://www.defacto.com.tr