Commercial & Growth Director

Mlouye, Inc.; Fatih; On-site; TRY 900,000 - 1,500,000; Full time

Job summary

Mlouye, Istanbul-based independent accessories brand, seeks a Commercial & Growth Director to lead growth across DTC, retail and wholesale, and to shape the company’s long-term commercial strategy. You will drive international expansion into Europe, North America and the Middle East, oversee e-commerce performance, and build the commercial organization with founders.

This hands-on role requires strong financial fluency, P&L ownership, and the ability to align strategy with premium brand

Qualifications

• Experience leading commercial growth for an international consumer brand.
• Strong financial and analytical capability with forecasting.
• Proven ability to scale a business across markets and channels.

Responsibilities

• Develop and lead multi-year commercial growth strategy across DTC, retail, and wholesale.
• Identify and evaluate new markets, channels and revenue opportunities.
• Lead international market entry and retail expansion projects from business case to execution.
• Drive global e-commerce performance: acquisition, conversion, retention, merchandising and growth.
• Develop wholesale strategy including market priorities, key accounts and distribution.
• Identify and build strategic partnerships and new business opportunities.
• Create business cases for investments and expansion with ROI analysis.
• Establish KPIs and reporting across markets to guide investments.
• Build the commercial organization, capabilities and processes for growth.

Skills

P&L ownership

International expansion

E-commerce & retail

Strategic leadership

Job description

Mlouye is an independent accessories brand founded in Istanbul in 2015.

Built primarily through direct-to-consumer e-commerce, Mlouye today serves customers in more than 100 countries, with stores in Milan and Istanbul and a selective international wholesale presence across Europe, the Middle East and Asia.

With an established international customer base and a predominantly DTC business, Mlouye is entering its next stage of growth. We are looking for a senior commercial leader to work closely with the founders and shape the company’s long-term growth strategy.

The Role

The Commercial & Growth Director will lead Mlouye’s commercial growth across channels and markets.

This is a broad leadership role spanning e-commerce, retail, wholesale, international expansion and business development. The successful candidate will help determine where and how Mlouye should grow, build the commercial case behind those decisions and lead their execution.

The immediate agenda includes accelerating growth in key international markets, strengthening the performance of the global DTC business, developing the next phase of physical retail expansion and identifying new opportunities across Europe, North America and the Middle East.

This is a hands-on role within an independent, founder-led business. It requires someone equally comfortable setting commercial direction and turning it into execution.

Key Responsibilities

• Develop and lead Mlouye’s multi-year commercial growth strategy across DTC, retail and wholesale.
• Identify and evaluate new markets, channels and revenue opportunities.
• Lead international market entry and retail expansion projects, from business case through execution.
• Drive the overall commercial performance of the global e-commerce business, setting priorities across customer acquisition, conversion, retention, merchandising and geographic growth.
• Develop the strategic direction of the wholesale business, including market priorities, key accounts and distribution opportunities.
• Identify and develop strategic partnerships and new business opportunities.
• Build business cases for major investments and expansion initiatives, including revenue potential, CAPEX, profitability and return on investment.
• Establish clear commercial KPIs and reporting across markets and channels, using data to guide investment and growth decisions.
• Develop the commercial organisation, capabilities and processes required to support the next stage of growth.
• Work closely with the Founders to ensure commercial decisions support Mlouye’s brand positioning, distribution quality and long-term brand equity.

The Profile

We are looking for a commercially sophisticated and entrepreneurial leader with significant international experience in fashion, luxury, premium consumer or a closely related sector.

The ideal candidate will have:

• Significant senior-level commercial experience within an international consumer brand.
• A demonstrable track record of helping scale a business across markets and channels.
• Experience across several of the following: e-commerce, retail, wholesale, international expansion and business development.
• Strong understanding of DTC economics and the commercial drivers of an international consumer business.
• Experience evaluating and executing new-market and/or physical retail expansion.
• Strong financial and analytical capability, including P&L ownership, forecasting and investment evaluation.
• Experience operating across multiple international markets.
• A strong understanding of how to scale a design-led brand without compromising positioning, distribution quality or long-term brand equity.
• The ability to move between strategy and execution in a lean, founder-led organisation.
• Strong commercial judgement, independence and ownership.
• Turkish fluency is strongly preferred.

The Opportunity

Mlouye has been built internationally from the outset, with a predominantly direct-to-consumer business and significant room for further growth across markets and channels.

The Commercial & Growth Director will join at a point where the next stage of the company is still being defined — with the opportunity to influence where Mlouye expands, how it allocates capital, how its channels develop and how the commercial organisation is built.

The role offers direct access to the founders and substantial ownership over the commercial direction of the business.