B2B Customer Growth Lead

Pluxee Türkiye; Fatih; On-site; TRY 450,000 - 650,000; Full time

Job summary

Pluxee Türkiye is seeking a B2B Customer Growth Lead to drive sustainable growth across our existing client base by continuously managing commercial performance and unlocking new opportunities.

You will work with Sales, Product, Digital Marketing and Data teams to translate customer insights into compelling propositions and measurable commercial impact.

Qualifications

• 7+ years in B2B Growth, Segment Marketing, Commercial Marketing, or similar roles.
• Proven experience driving measurable commercial growth in a B2B environment.
• Strong commercial mindset and ability to track revenue, penetration, conversion and business-case metrics.
• Ability to translate customer insights into growth initiatives and propositions.
• Experience developing and launching new products, propositions or offers.
• Collaboration across Sales, Product, Digital Marketing and Data teams.
• Fluent English with global collaboration experience.

Responsibilities

• Own and drive the B2B client growth agenda across the portfolio.
• Identify and prioritize new growth opportunities using CRM, market and performance data.
• Translate needs into commercial propositions, offers and growth initiatives.
• Lead go-to-market strategy for new products, services, and propositions.
• Grow product penetration, adoption and revenue per client.
• Develop segment-, industry-, and client-specific growth strategies.
• Build business cases for growth initiatives with revenue potential and impact.
• Partner with Product to bring customer, market and commercial perspectives.

Skills

B2B growth

Commercial mindset

Analytical thinking

Stakeholder management

Strategy & execution

Tools

CRM systems

Job description

Pluxee (Formerly Sodexo Benefits & Rewards)

The leading global employee benefits and engagement partner that opens up a world of opportunities to help everyone enjoy more of what really matters to them. We believe that living life to the full means making the most of every moment and sharing experiences with the people we care about.

Through a full range of innovative and digital solutions deployed in 29 countries, Pluxee creates meaningful, engaging, and personalized experiences to contribute to the well-being of individuals at work and beyond. From meal and food, culture, gifts to wellness and mobility, Pluxee’s products and services are designed to bring more value to people. Pluxee supports the purchasing power and promotes the well-being of more than 37 million consumers.

Pluxee accompanies 500,000 clients to develop more meaningful relationships with their employees and improve their engagement. Pluxee simplifies the life of 1.7 million merchants every day. Strengthened by its historical ties with Sodexo, Pluxee with its 5,400 employees is committed to increase its influence as CSR leader by giving its clients, partners and consumers the means to make more sustainable choices every day.

We are Pluxee, ex- Sodexo Benefits and Rewards Services, we’re inventing entirely new ways to influence and enrich the lives of employees worldwide.

We bring to life benefit platforms and payment solutions to open up a world of opportunities to our 500,000 clients and 37 million of their employees in 29 countries.

Are you looking to shape the future of employee benefits and engagement?

Be the change. Let’s go above and beyond.

Job Purpose:

About the Role

At Pluxee Türkiye, we are looking for a B2B Customer Growth Lead to drive sustainable growth across our existing client business by continuously managing commercial performance, increasing customer value and unlocking new growth opportunities.

This role will combine day-to-day business performance ownership with a strong growth agenda — identifying performance gaps, improving product and service penetration, developing new propositions, and turning customer needs and business opportunities into measurable commercial impact.

You will work closely with Sales, Product, Digital Marketing and Data teams to connect customer insights, commercial performance and new opportunities with tangible business outcomes.

Key Responsibilities

• Own and drive the B2B client growth agenda, identifying opportunities to increase value across our client portfolio.


• Identify and prioritize new growth opportunities using customer, market, CRM, sales and performance data.


• Translate customer needs and business opportunities into commercial propositions, offers and growth initiatives.


• Lead the go-to-market strategy for new products, services and propositions across relevant client segments.


• Identify opportunities to increase product penetration, adoption and revenue per client.


• Develop segment-, industry- and customer-specific growth strategies across Small, Medium and Large clients.


• Build clear business cases for growth initiatives, including addressable opportunity, revenue potential, target penetration and expected business impact.


• Partner closely with Product from early development stages, bringing the customer, market and commercial perspective into product decisions.


• Challenge and shape product propositions to strengthen their marketability and growth potential.


• Work closely with Sales to identify customer needs, commercial barriers and untapped opportunities across the existing portfolio.


• Use CRM and customer data to identify high-potential audiences and prioritize growth opportunities.


• Design structured growth experiments with clear hypotheses, audiences, propositions and success metrics.


• Analyze performance, identify what drives or limits growth and continuously optimize initiatives.


• Partner with Digital Marketing to activate growth opportunities through relevant digital channels and journeys.


• Identify new commercial models, partnerships and opportunities that can create incremental client value.


• Build and manage a prioritized growth pipeline, scaling successful initiatives across the business.

What We're Looking For

• 7+ years of experience in B2B Growth, Segment Marketing, Commercial Marketing, Customer Value Management, Product Marketing, Business Development or a similar role.


• Proven experience driving measurable commercial growth in a B2B environment.


• Strong commercial mindset and ability to work comfortably with revenue, penetration, conversion and business case metrics.


• Proven ability to identify opportunities from customer and business data and turn them into concrete growth initiatives.


• Experience developing and launching new products, propositions or commercial offers.


• Strong understanding of B2B customer needs and decision-making journeys.


• Ability to translate customer insights into compelling propositions and go-to-market strategies.


• Strong analytical and problem-solving capabilities.


• Ability to move comfortably between strategy and hands‑on execution.


• Strong collaboration skills across Sales, Product, Digital Marketing and Data teams.


• Strong stakeholder management and influencing skills.


• Fluent English, with the ability to confidently collaborate with global teams.


• Entrepreneurial, curious and highly commercially driven.