Regional Marketing Manager

Novonesis; Ataşehir; On-site; TRY 5,448,000 - 8,420,000; Full time

Benefits offered by this job

Regional impact

Senior stakeholders exposure

Collaborative culture

Growth opportunities

Biosolutions focus

Job summary

Novonesis seeks a Regional Marketing Manager, Household Care, to own the MEIA regional industry strategy for Laundry, Dishwash, and Professional Cleaning. You will translate global strategies into regional growth priorities, align cross‑functional teams, and drive initiatives that deliver measurable business impact across markets.

The role requires significant strategic marketing experience, strong commercial judgment, and fluency in English.

Qualifications

• Bachelor’s or Master’s degree or equivalent in Marketing, Business, Science, Engineering, Chemistry, Biotechnology, or related field.
• Significant experience in strategic marketing, business development, industry/category management, portfolio management, or commercial leadership within a B2B environment.
• Proven ability to translate customer, market, competitive, and business insights into strategies and commercial decisions.
• Fluency in English.

Responsibilities

• Own and drive the regional Household Care industry strategy across Laundry, Dishwash, and Professional Cleaning.
• Translate Global and Business Unit strategies into regional growth priorities, Must Win Battles, portfolio choices, and innovation direction.
• Develop recommendations on portfolio priorities, value propositions, pricing perspectives, customer segmentation, and go-to-market approaches.
• Integrate customer, market, competitive, and business insights to support strategic decision-making.
• Represent the Household Care agenda in regional and global forums and guide discussions on opportunities, threats, and resource priorities.
• Mobilize and align cross-functional teams to convert strategic choices into measurable business impact.
• Partner closely with Sales, Business Units, Innovation, Technical Service, Strategic Intelligence & MarCom, Commercial Excellence, Inside Sales, and Global Marketing stakeholders.

Skills

Strategic marketing

Portfolio management

Leadership

Market intelligence

English fluency

Education

Bachelor’s/Master’s in Marketing or related

Tools

CRM platforms

Marketing analytics

Market research tools

Job description

Interested in a career that matters?

Interested in a career that matters?

Are you passionate about shaping growth strategies that help customers create more sustainable and effective household care solutions? Join the PHB MEIA Marketing & New Channels team, an integrated regional function bringing together Regional Marketing, Strategic Intelligence & MarCom, Commercial Excellence, and Inside Sales to accelerate business growth across the Middle East, India, and Africa.

As Regional Marketing Manager, Household Care, you will own the regional industry strategy and growth agenda for Laundry, Dishwash, and Professional Cleaning across MEIA. Working in a highly collaborative matrix organization, you will help translate strategy into focused commercial actions, innovation priorities, and measurable business outcomes while supporting Novonesis’ mission of creating impact through biosolutions.

The Role & Your Impact

This is a regional strategic individual contributor role with significant influence across markets, customer segments, and functions. You will connect customer, market, competitive, and business insights to drive commercial choices, portfolio priorities, and growth initiatives across the Household Care industry in MEIA.

Key responsibilities include:

• Own and drive the regional Household Care industry strategy across Laundry, Dishwash, and Professional Cleaning.
• Translate Global and Business Unit strategies into regional growth priorities, Must Win Battles, portfolio choices, and innovation direction.
• Develop recommendations on portfolio priorities, value propositions, pricing perspectives, customer segmentation, and go-to-market approaches.
• Integrate customer, market, competitive, and business insights to support strategic decision-making.
• Represent the Household Care agenda in regional and global forums and guide discussions on opportunities, threats, and resource priorities.
• Mobilize and align cross-functional teams to convert strategic choices into measurable business impact.
• Partner closely with Sales, Business Units, Innovation, Technical Service, Strategic Intelligence & MarCom, Commercial Excellence, Inside Sales, and Global Marketing stakeholders.

What You’ll Need to Be Successful

Must-have qualifications and experience

• Bachelor’s or Master’s degree, or equivalent relevant experience, in Marketing, Business, Science, Engineering, Chemistry, Biotechnology, or a related field.
• Significant experience in strategic marketing, business development, industry/category management, portfolio management, or commercial leadership within a B2B environment.
• Proven ability to translate customer, market, competitive, and business insights into strategies and commercial decisions.
• Strong commercial judgment and experience influencing stakeholders across functions.
• Fluency in English.

Essential competencies

• Strategic thinking and growth leadership.
• Commercial judgment and business acumen.
• Customer and market orientation.
• Influence and cross-functional leadership.
• Adaptability and execution focus.

Additional Skills & Interests We Value

The following are preferred qualifications and are not required:

• Experience within biosolutions, ingredients, Household Care, detergents, cleaning products, consumer goods, chemicals, or related industries.
• Experience with portfolio management, pricing, customer segmentation, value proposition development, or innovation commercialization.
• Experience working across diverse markets, customer segments, or global matrix organizations.
• Knowledge of MEIA markets and/or additional regional languages.
• Experience using CRM platforms, commercial analytics, market intelligence, or marketing technology tools.
• Curiosity about consumer trends, sustainability, and innovation-driven growth.

What We Offer

At Novonesis, you’ll have the opportunity to influence the strategic direction of an important growth industry across a diverse and dynamic region. You will work alongside talented commercial, marketing, technical, and innovation professionals while contributing to initiatives that create value for customers and support sustainable growth.

You’ll benefit from:

• The opportunity to shape regional strategy and industry priorities.
• Exposure to senior regional and global stakeholders.
• A collaborative and inclusive culture that values different perspectives.
• Opportunities for development, learning, and professional growth.
• The chance to create scalable impact through biosolutions and innovation.

In this role, you will:

• Work closely with regional and global stakeholders across multiple functions.
• Navigate a complex matrix organization and lead through influence rather than formal authority.
• Balance strategic thinking with execution and business impact.
• Travel as required for customer meetings, market visits, industry events, and internal business forums based on business needs.

Our purpose guides the way

In Novonesis, we know that solutions rooted in biology can help solve humanity’s biggest challenges. Since we began more than a century ago, this has been our guide. It’s how we’ve gotten so far. And it’s how we’ll impact the future. Now, more than ever, the world needs change. And with biosolutions, the possibilities for transformation are endless.

Opportunities for everyone

We are committed to an inclusive recruitment process and equal opportunity for all applicants.

We make all employment decisions based on business needs and welcome candidates with a wide range of backgrounds, including ethnicity, religion, gender, sexual orientation, age, disability, or veteran status.

Explore other openings

If this position isn’t the right fit, you may still find other opportunities with us. You’re welcome to explore open roles or create a job agent to stay connected with future opportunities at novonesis.com/Career