Category Growth Lead - Strategy, NPD & Go-to-Market

La Lorraine Bakery Group NV; Fatih; Hybrid; TRY 167,000 - 234,000; Part time

Benefits offered by this job

LLBG Academy

Global family-owned company

Sustainability focus

Growth and development opportunities

Job summary

La Lorraine Bakery Group NV is seeking a Category Management & Pricing Analyst (Part-time) to shape category strategy, optimize portfolio, and drive growth. You will work across sales channels with R&D, Finance, and international marketing to ensure shopper-centric execution, alignment with LLBG’s global strategy, and strong in-store presence.

The role requires a university degree and 8+ years in FMCG category management or related fields, fluent English, and strong analytical and communication

Qualifications

• University degree in a relevant field is required.
• Minimum 8 years of experience in Product and/or Category Management within FMCG is preferred.
• Fluency in English, both written and spoken, is required.
• Strong ability to translate consumer insights into actionable strategies.
• Proven track record in driving revenue growth through portfolio optimization and assortment planning.
• Excellent communication and stakeholder management skills.

Responsibilities

• Define and lead the category and portfolio strategy across sales channels and establish a clear growth direction.
• Develop category architecture and product mix to deliver superior value for consumers, shoppers, customers, and the business.
• Shape portfolio strategy including strategic role, needs, price points, channel dynamics, and profitability.
• Lead New Product Development in collaboration with R&D, Production, and international marketing.
• Develop and execute launch plans and go-to-market strategies aligned with shopper-centric principles.
• Manage pricing with Finance to reflect market dynamics and profitability.
• Monitor assortment performance (volume, NIS, distribution) within channel and customer split.
• Cascade category strategies to field teams and customers, crafting compelling trade selling stories.
• Oversee external agencies (digital, creative, PR, trade marketing) for aligned execution.
• Define La Lorraine’s media and digital strategy and optimize the social media mix based on data.
• Manage external trade marketing suppliers to achieve excellent market execution and POS materials production.
• Develop category-customer specific tactics for retail and foodservice, aligned with customer segmentation.
• Maximize in-store visibility and CRM initiatives with retail partners.
• Analyze market research, consumer insights, competitive dynamics, and market share data to adjust strategies.
• Act as bridge between local commercial teams and International Marketing to ensure alignment.
• Strengthen customer and consumer centricity across all marketing and commercial initiatives.
• Take active role in company annual business plan preparations.

Skills

Category Management

Pricing strategy

Strategic thinking

Customer focus

Analytical mindset

Team collaboration

Problem solving

Project management

Communication

Education

University degree in Business Administration, Industrial Engineering, Marketing or related field

Tools

Excel

PowerPoint

Job description

La Lorraine Bakery Group NV is seeking a Category Management & Pricing Analyst (Part-time) to shape category strategy, optimize portfolio, and drive growth. You will work across sales channels with R&D, Finance, and international marketing to ensure shopper-centric execution, alignment with LLBG’s global strategy, and strong in-store presence.

The role requires a university degree and 8+ years in FMCG category management or related fields, fluent English, and strong analytical and communication