Route-to-Market & Commercial Excellence Lead

La Lorraine Bakery Group NV

Fatih

On-site

TRY 4,116,000 - 5,811,000

Full time

14 days+

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Benefits offered by this job

LLBG Academy

Global exposure

Job summary

La Lorraine Bakery Group (LLBG) is seeking a Route-to-Market & Commercial Excellence lead to optimize coverage, distribution and field execution across channels and customers. You will design and continuously improve the RTM strategy, lead channel segmentation, drive field-force optimization, and manage sales technology such as SAP and Power BI to ensure reliable data and performance visibility.

Join an international, family-owned company with a strong growth plan and a focus on sustainability,

Qualifications

Bachelor’s degree in Industrial Engineer or related field.
5–8 years of experience in Sales Operations, Commercial Planning, or RTM (FMCG preferred).
Strong analytical mindset with experience in Excel, Power BI, or similar tools.
Excellent English communication skills.

Responsibilities

Design and continuously improve the Route-to-Market strategy, ensuring the most effective coverage, distribution and service model across channels and customers.
Develop and optimize sales and distribution models, translating commercial priorities into sustainable field execution.
Lead channel, customer and POS segmentation to define differentiated coverage, service levels and sales approaches.
Drive route and field-force optimization, improving territory design, visit frequency, productivity and distributor delivery efficiency.
Manage and enhance the sales technology and data infrastructure, including SAP and Power BI, ensuring reliable data, reporting and performance visibility.
Establish and monitor sales performance KPIs, targets and dashboards, providing actionable insights to Sales leadership and field teams.
Design and manage sales incentive schemes, ensuring alignment with commercial priorities and performance objectives.
Identify, pilot and scale commercial excellence and business development initiatives that improve sales effectiveness and field execution.
Manage relevant external partners and distributors, ensuring effective implementation of RTM initiatives and continuous improvement.
Conduct market, competitor and organizational analyses to identify opportunities and recommend the right sales structure, roles and ways of working.
Support the Key Account Director and drive strategic projects for top on-the-go partnerships.