Care Brand Leader, CEEMEA Growth & Activation

Wella Operations US LLC; Fatih; On-site; TRY 450,000 - 850,000; Full time

Job summary

WellaCompany is seeking a Brand Manager for the CEEMEA region to drive care brand strategy and lifecycle management. You will coordinate with Marketing, Sales, Education, Trade Marketing, Digital, and Supply Chain to deliver growth and strong brand equity across professional, retail, and e-commerce channels.

You will own P&L for the portfolio, lead multi-brand initiatives, and guide go-to-market launches while aligning with global branding standards and regional market needs.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s preferred.
• 4–7+ years of brand management or trade marketing experience, ideally in beauty, FMCG, or professional haircare.
• Demonstrated success in owning P&L or brand performance KPIs.
• Proven experience leading large, multi-brand and multi-country portfolios
• Strong track record in ATL communication development and innovation launches
• Experience working in complex CEEMEA or emerging market environments
• Demonstrated success in matrix leadership and cross-functional collaboration
• Demonstrated success leading innovation and go-to-market programs
• Experience working in complex, multicultural, matrix organizations
• Ability to build effective relationships internally & externally, driving shared goals.
• Pro-active attitude and flexible approach.
• Excellent time management skills and prioritization under pressure.
• High attention to detail, strong organization and analytical skills
• Problem-solving and conflict resolution abilities
• Organizational and multitasking skills
• Excellent communication skills. Proficiency in English.
• High numeracy, and excellent PC skills.
• Ability to follow through and complete tasks on time
• Solution-minded; desire to solve problems
• Taking ownership and accountability for outcomes is a required attitude
• Ability to work independently
• Self-motivated and results-driven

Responsibilities

• Drive the annual brand plans for Nioxin and Sebastian, aligned with regional and global priorities.
• Analyze category trends, competitive landscape, and consumer insights to identify growth opportunities.
• Define channel-specific strategies to maximize brand presence and performance across salons, retail, and e-commerce.
• Manage the full product lifecycle: forecasting, pricing, portfolio optimization, and phase-in/phase-out decisions.
• Partner with global brand teams on new innovation launches, ensuring local relevance and flawless execution.
• Coordinate regulatory and packaging needs for all markets.
• Lead 360° activation plans including campaigns, promotions, education programs, sampling, and digital amplification.
• Work with Sales and Trade Marketing to tailor activation for each channel.
• Ensure excellence in in-store execution, merchandising, and online product content.

Skills

Brand management

P&L ownership

Cross-functional collaboration

Go-to-market launches

Education

Bachelor’s degree in Marketing

Master’s preferred

Job description

WellaCompany is seeking a Brand Manager for the CEEMEA region to drive care brand strategy and lifecycle management. You will coordinate with Marketing, Sales, Education, Trade Marketing, Digital, and Supply Chain to deliver growth and strong brand equity across professional, retail, and e-commerce channels.

You will own P&L for the portfolio, lead multi-brand initiatives, and guide go-to-market launches while aligning with global branding standards and regional market needs.