Business Banking Digital Marketing & Acquitision Manager

ING Türkiye; Fatih; Hybrid; TRY 600,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid model

Welcome leave 14 days

Learning platforms

Career mobility

Job summary

ING Türkiye is seeking a Business Banking Digital Marketing & Acquisition Manager to lead digital growth, acquisition and optimization of corporate digital channels. You will work with analytics, marketing tech, and cross-functional teams to drive revenue and improve customer journeys.

The role requires 6+ years in digital marketing within banks or fintechs, strong SEO/performance marketing, GA4/GTM/ Insider and hands-on analytics.

Qualifications

• Bachelor’s degree as listed; 6+ years in digital marketing in banks or fintechs.
• Proven expertise in performance marketing, SEO, mar-tech and conversion optimization.
• Hands-on analytics, event tracking, and funnel design experience.
• Experience with Adjust, Dataroid, GA4, GTM, Insider or similar tools.
• Strong measurement, attribution, budgeting, forecasting and ROI skills.
• Excellent English and Turkish written/spoken communication.
• Ability to collaborate across business, technology and marketing teams.

Responsibilities

• Own and drive digital acquisition, activation and engagement for Business Banking customers.
• Define and execute digital growth strategies aligned with objectives.
• Plan and optimize paid and owned media to maximise qualified traffic and conversions.
• Lead performance campaigns across platforms and optimize for ROI.
• Oversee SEO and GEO with agency partnerships and experimentation.
• Design onsite journeys via Insider and personalize experiences.
• Utilize Adjust, Dataroid, GA4, GTM and Insider to improve journeys.
• Own digital measurement, attribution and conversion tracking across web and mobile.
• Manage budgets and optimize investments for business impact.
• Monitor KPIs and provide actionable senior-management insights.
• Lead agencies and coordinate cross-functional stakeholders.
• Identify growth opportunities via insights, trends and data-driven tests.
• Improve customer experience through journey optimization and personalization.
• Collaborate with Tribes, Brand and Marketing Communications to deliver campaigns.
• Ensure regulatory and brand governance compliance.
• Mentor team members and foster collaboration.

Skills

Digital marketing strategy

Performance marketing

SEO

Analytics

Stakeholder management

Agency management

Bilingual English/Turkish

Education

Bachelor’s degree in Industrial Engineering, Economics or Business Administration

Tools

Adjust

Dataroid

GA4

GTM

Insider

Job description

If you think you are the ideal candidate for the position of “Business Banking Digital Marketing & Acquitision Manager” in our Business Banking - Saving, Investment and Daily Banking Division, knowing that you will be responsible for to increase the use of corporate digital channels, to ensure that digital products are sold using marketing channels, to optimize the search results of the website and to increase its performance. Preparing reports, conducting analyses and making optimization as a result of marketing channels;

If you think you have the following qualifications:

• Bachelor’s degree (preferably from Industrial Engineering, Economics, Business Administration)
• 6+ years of experience in digital marketing teams in banks, technology-driven companies, fintechs.
• Strong expertise in performance marketing, SEO, mar-tech and conversion optimization.
• Hands-on experience with analytics tools, event tracking and funnel design.
• Hands-on experience with Adjust, Dataroid, GA4, GTM, Insider or similar analytics and marketing technology tools.
• Strong understanding of digital measurement, attribution, event tracking and funnel analytics.
• Experience in developing and executing digital growth and acquisition strategies aligned with business objectives.
• Strong experience in budget management, forecasting and marketing ROI optimization.
• Strong quantitative, analytical, and problem-solving skills.
• Strong stakeholder management skills with the ability to collaborate across business, technology and marketing teams.
• Experience in managing agency relationships and external partners.
• Coordinates multiple initiatives simultaneously in an ever-changing environment.
• A learner mindset with willingness to try new approaches, innovate, and improve.
• Open-minded with perfect knowledge of new technologies.
• Good command of MS Office programs.
• Good command of written and verbal English and Turkish.

If you think you may take charge of the following responsibilities

• Own and drive the digital acquisition, activation and engagement performance of Business Banking customers.
• Define and execute digital growth strategies aligned with business objectives and commercial targets.
• Plan, execute, and optimize paid and owned media campaigns to generate high-quality traffic and maximize conversion across the digital funnel.
• Lead the planning, execution and optimization of performance marketing campaigns across platforms.
• Oversee SEO and GEO through experimentation and continuous improvements to increase visibility, engagement and conversion through agency partnership.
• Design and optimize onsite journeys via Insider (A/B testing, personalization).
• Leverage Adjust, Dataroid, GA4, GTM and Insider to optimize acquisition performance and customer journeys.
• Own digital measurement, attribution and conversion tracking across web and mobile channels.
• Manage digital marketing budgets and optimize investments to maximize business impact and ROI.
• Monitor key business KPIs and provide actionable insights and strategic recommendations to senior management.
• Lead agency relationships and coordinate cross-functional stakeholders to ensure successful execution of digital initiatives.
• Identify new growth opportunities through customer insights, market trends, competitive analysis and data-driven experimentation.
• Drive digital channel adoption and improve customer experience through journey optimization and personalization initiatives.
• Collaborate closely with relevant Tribes and Brand, Marketing & Communications teams to deliver data-driven, brand-aligned campaigns to achieve strong results.
• Ensure compliance with regulatory and brand governance standards.
• Support and mentor team members by fostering collaboration, innovation and continuous improvement.

What We Offer

• Flexible working: Hybrid model with remote options (including every third week of the month and summer period)
• Time for yourself: 14 days of welcome leave in your first year + additional Orange Leave days
• Continuous development: Learning platforms, certifications, and global opportunities
• Career mobility: Short- and long-term assignments, cross-functional experiences across teams, departments, and international locations

Why ING?

• Agile and collaborative culture
• Space for your ideas and innovation
• Strong focus on well-being, benefits, and work-life balance

Join us and shape your future with ING.

https://www.youtube.com/watch?v=AHJ-yC43Tnc

If you want to do your thing and explore the life while working don’t miss this opportunity!