Senior Brand Manager

Doğanay; Fatih; On-site; TRY 480,000 - 600,000; Full time

Job summary

Doğanay, a respected Turkish producer of traditional tastes, seeks a seasoned Brand Manager to shape short- and mid-term brand strategies, lead category growth, and coordinate cross-functional activations across our Adana-based operations.

You will own A&M budgets, drive pricing and promotions, collaborate with commercial teams, and ensure P&L responsibility for brands while building a robust, analytics-driven vision for growth.

Qualifications

• 5+ years of brand management experience in FMCG.
• Experience with Nielsen panels & analytics.
• Strong analytical and conceptual skills.
• Superior communication abilities.
• Driven by targets and business results.

Responsibilities

• Develop short and mid-term brand strategies including new launches and core growth.
• Develop category strategies and drive category growth.
• Coordinate flawless execution of brand activation programs with cross-functional teams.
• Collaborate with commercial teams for planning and execution of initiatives.
• Lead commercial strategy for new product/packaging/equipment/service incl. pricing and promotions.
• Own brands' advertising and promotions budget and plan.

Skills

Brand management

Analytics

Communication skills

Business sense

Negotiation skills

Tools

Nielsen panels & analytics

Job description

Would you like to be part of a success story? Here is a great opportunity!

Doğanay is one of the most respected, well-known and successful brands in traditional fermented drinks, soft drinks, vinegar and sauces segments. Doğanay practices sustainable agriculture at its agricultural lands and uses the latest production techniques and quality standards at its own production facilities in Adana.

Under Taxim Capital's ownership, Doğanay will accelerate its growth with a forward-looking and institutionalized management, add many other authentic Anatolian tastes to its portfolio, help them grow nationally, and finally introduce those tastes to the peoples of wider geographies. Thus, as a global producer of local and traditional tastes, Doğanay will seek out to help Turkey play a wider role in the global F&B sector.

Job Description:

• Develop short and mid-term brand strategies including new launches, core business development and communication platforms for all Doğanay brands
• Develop category strategies & drive category growth
• Ensure flawless execution of all brand activation programs working closely with cross-functional teams:
• Collaborate with commercial teams for both planning short & mid-term initiatives and aligning flawless execution of them
• Lead development of the commercial strategy for the new product / packaging / equipment / service including pricing, promotional strategy, distribution, merchandising,
• Own brands' A&M budget and ensure efficient & effective planning
• Responsible for the P&L of the brands
• Coordinate long term brand strategies and planning

Required Skills and Qualifications:

• Experience at least 5 years brand management career in the FMCG industry
• Experience in Nielsen panels & analytics
• Having strong analytical and conceptual skills
• Having superior communication skills
• Having a strong and authentic business sense and the desire to achieve targets

Winning Behaviors:

• Being analytical and solution-oriented
• Being agile, innovative and open to learning
• Having strong negotiation and communication skills
• Being a great team player and willing to work with others for mutual success