Brand Manager

Dilexa Tüketim Ürünleri San.ve Tic. A.Ş.; Sarıyer; On-site; TRY 350,000 - 550,000; Full time

Benefits offered by this job

Growth opportunities

Hands-on role with impact

Collaborative culture

Job summary

Dilexa Tüketim Ürünleri San.ve Tic. A.Ş. in the Marmara region seeks a senior Marketing Manager to lead annual brand strategies, campaigns, and activation calendars across Canped, Canbebe, ProSafe and Windel portfolios.

You will collaborate with manufacturing, sales, and agencies to drive digital marketing, consumer insights, and product launches while monitoring budgets and performance. Fluent English is required in this fast-paced, cross-functional role.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.
• 5+ years in FMCG with track record of brand growth and end-to-end initiatives.
• Strong brand management, campaign development, and product launches.
• Deep understanding of consumer insights, market trends and competition.
• Expertise in digital marketing and content development.
• Commercial mindset with strong analytical and project management skills.
• Ability to manage multiple stakeholders and cross-functional teams.
• Proactive, results-oriented in a fast-paced environment.
• Fluent in English (written and spoken).
• Proficiency in MS Office applications.

Responsibilities

• Contribute to and lead annual brand strategies, marketing plans, and activation calendars.
• Drive approved marketing plans and monitor performance to identify growth opportunities.
• Manage product lifecycle, innovation pipeline, and new product development.
• Partner with manufacturing teams to align brand vision with capabilities.
• Analyze consumer, retail, and competitive dynamics to recommend actions.
• Coordinate with internal teams and external partners (Creative, Media, Digital).
• Work with Sales and Trade Marketing to support field execution and distribution checks.
• Drive digital communication initiatives, including social media and content development.
• Track marketing expenditures, manage invoices, and ensure budget reporting.
• Prepare and present performance updates for internal alignment.

Skills

Brand management

Campaign development

Digital marketing

Analytics & budgeting

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business Administration, Economics, or related field

Tools

MS Office

Job description

Dilexa is a strong manufacturing company and brand organization operating in the personal care, hygiene, and cosmetics sectors. With its innovative approach, sustainable growth vision, and broad product portfolio, it aims to create value in both local and global markets.

Under the Dilexa umbrella, the portfolio includes Canped, one of Turkey’s most preferred brands in the adult care category; Canbebe, which maintains a strong position in export markets; ProSafe, an emerging adult care brand; and Windel, which addresses diverse consumer needs.

In addition, the sales and marketing operations of Canan Kozmetik, the owner and manufacturer of the İpek Shampoo brand, are also conducted within Dilexa. This structure creates a strong and integrated value chain across product development, manufacturing, marketing, and sales processes.

Key Responsibilities

• Contribute to and lead annual brand strategies, marketing plans, and activation calendars in line with business priorities
• Drive approved marketing plans and monitor performance to identify and capture growth opportunities
• Manage the product lifecycle, innovation pipeline, and new product development (NPD) processes
• Maintain a strategic and close partnership with the manufacturing company teams, ensuring alignment between brand vision and the specific manufacturing/ R&D capabilities of the division and on product readiness, packaging and timing
• Analyze consumer, retail, and competition dynamics to recommend and implement data-driven action plans
• Coordinate activities with internal teams and external partners (Creative, Media and Digital agencies)
• Work closely with Sales and Trade Marketing teams to support field execution and monitor distribution performance
• Drive digital communication initiatives, including social media, websites, and content development
• Track marketing expenditures, manage invoices, and ensure disciplined budget reporting
• Prepare and present regular performance updates and presentations for internal alignment

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field
• 5+ years of hands-on FMCG experience, showcasing a solid track record of driving brand growth and successfully managing end-to-end complex marketing initiatives
• Strong background in brand management, campaign development, and successful launch executionDeep understanding of consumer insights, market trends and competitive analysis
• Expertise in digital marketing, social media management and content development
• Commercial mindset with strong analytical, planning and project management skills
• Ability to manage multiple stakeholders, agencies and cross‑functional teams
• Proactive, results-oriented, and able to thrive in a fast‑paced environment
• Fluent in English (both written and spoken)
• Proficiency in MS Office applications

What We Offer

• The opportunity to work across multiple categories in a high-growth environment.
• A "hands‑on" role where you can truly make an impact and see the results of your work.
• A collaborative and entrepreneurial culture.