Brand Director, Global Consumer Beauty

L'Oréal; Fatih; On-site; TRY 600,000 - 1,000,000; Full time

Job summary

L’Oréal Turkey, a global beauty leader, is seeking a senior marketing leader to define the country brand strategy aligned with international positioning and growth priorities. You will guide the 3-year marketing plan, manage launches, and steer consumer insights to recruit and engage local audiences.

Lead a cross-functional team, oversee budgets and P&L, and drive local execution of IMC/Digital/Retail strategies, partnering with sales, media and supply chain to grow the brand in Turkey.

Qualifications

• 4 years university degree.
• Min 10 years marketing experience in FMCG.
• Team management experience.
• Excellent communication skills in English.
• Strong analytical problem solving and negotiation skills.

Responsibilities

• Define country brand strategy aligned with international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer recruitment strategy.
• Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
• Steer the collection and analysis of consumer and market insights and put a solid consumer recruitment plan
• Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines - Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.)
• Lead the marketing mix strategies (IMC/360/Digital/Retail) and creating local insights turn into the excellent communication
• Mobilise other departments (sales, media, business development, business planning, supply chain, finance etc.) and partner agencies to develop a broader business strategy
• Define clear strategy & messages to present to top management and accompany the teams in the preparation of meetings
• Build, develop and manage your team, train them and develop their marketing expertise and know-how
• Translate the brand’s sense of purpose into a point of sales strategy
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand

Skills

Marketing leadership

Brand strategy

Team management

English communication

Education

University degree (4 years)

Tools

Google Analytics

Excel

PowerPoint

Job description

L’Oréal Turkey, a global beauty leader, is seeking a senior marketing leader to define the country brand strategy aligned with international positioning and growth priorities. You will guide the 3-year marketing plan, manage launches, and steer consumer insights to recruit and engage local audiences.

Lead a cross-functional team, oversee budgets and P&L, and drive local execution of IMC/Digital/Retail strategies, partnering with sales, media and supply chain to grow the brand in Turkey.