Brand & Communications Leader, TUCA Region

Praxy; Fatih; Hybrid; TRY 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Flexible working options

Parental leave

Retirement benefits

Job summary

Castrol is seeking a Head of Brand & Communications for the TUCA region (Türkiye, Ukraine & Central Asia). You will lead the regional brand and marketing agenda, driving growth through impactful campaigns and coordinated execution.

You will report to the Marketing Director and partner with cross‑functional teams to ensure a cohesive brand presence across markets. The role combines strategic thinking with hands‑on execution across brand strategy, communications, media, digital marketing,

Qualifications

• 8+ years in marketing leadership roles focusing on Brand, Communications, and Strategic Marketing.
• 2+ years in multi‑market environments with integrated marketing.
• Experience in B2B2C marketing and customer engagement strategies.
• Experience in global matrix organizations and managing multiple partners.

Responsibilities

• Develop and execute regional brand strategy aligned with global vision and business objectives.
• Maintain differentiated, consistent brand presence across markets and touchpoints.
• Drive awareness, consideration, and long-term brand equity.
• Guard brand positioning across campaigns, partnerships, and investments.
• Adapt global brand strategies for local market needs while ensuring consistency.
• Collaborate with global teams on narratives, content, and materials for regional audiences.
• Lead regional media strategy, planning, and execution.
• Provide strategic direction to the TUCA marketing organization.
• Define marketing priorities and annual business plans with the Marketing Director.
• Develop coordinated regional plans across countries and channels.
• Establish governance, KPIs, and ROI-focused decision making.
• Foster a culture of collaboration, innovation, and consumer-centricity.
• Develop and optimize regional portfolio strategies for market growth.
• Supervise portfolio performance and seek opportunities for improvement.
• Prioritize, position, and launch products with commercial teams.

Skills

Brand Strategy

Brand Management

Integrated Marketing Communications

Marketing Leadership

Team Development

Product Portfolio Management

Strategic Marketing Planning

Customer & Consumer Insights

Marketing Effectiveness & ROI

Digital Marketing

Cross‑Functional Leadership

Partner Management

Commercial Foresight

Job description

Castrol is seeking a Head of Brand & Communications for the TUCA region (Türkiye, Ukraine & Central Asia). You will lead the regional brand and marketing agenda, driving growth through impactful campaigns and coordinated execution.

You will report to the Marketing Director and partner with cross‑functional teams to ensure a cohesive brand presence across markets. The role combines strategic thinking with hands‑on execution across brand strategy, communications, media, digital marketing,