Manager, B2B Marketing, Services

Mastercard Inc.; Beşiktaş; On-site; TRY 600,000 - 900,000; Full time

Job summary

Mastercard Services Marketing is seeking a seasoned B2B Marketing Manager for Türkiye, Eastern Europe, and CIS regions, with broader EEMEA scope. You will drive Services marketing initiatives, align regional programs with product growth, and collaborate with local and global teams to generate demand beyond cards across channels and campaigns.

Responsibilities include planning regional campaigns, events, emails, and content strategies, partnering with sales, and ensuring effective lead

Qualifications

• Minimum of 5 years of experience in B2B marketing for customer acquisition programs.

Responsibilities

• Execute regional B2B marketing campaigns for Mastercard Services.
• Coordinate with country and regional owners, marketing teams, and sales to drive demand and ROI.
• Plan and manage regional hosted events, trade shows, and partner events to build brand awareness and generate leads.
• Design and implement email nurture, social media, and content syndication campaigns to support thought leadership and lead generation.
• Collaborate with Partner Marketing and Business Development to run joint campaigns.
• Work with sales to optimize lead handoffs and meet SLAs.

Skills

B2B marketing

Event management

Email marketing

Digital marketing

Content marketing

English (fluent)

Turkish (fluent)

CRM experience

HTML familiarity

Travel readiness

Tools

Salesforce

Job description

Title and Summary Manager, B2B Marketing, Services Overview:

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Mastercard’s Services Marketing team is seeking an experienced B2B Marketing Manager for Turkey, Eastern Europe and CIS division, and broader EEMEA region, including occasional travel to GCC and Africa. The person will be responsible for driving Mastercard Services marketing initiatives in the region. This role will align marketing strategies with regional product growth objectives to drive revenue generation and market development. As a B2B Marketing Manager, you will work with local and global marketing teams to generate demand for Mastercard’s solutions beyond cards – in the areas of Agentic Commerce, Data & Insights, Personalization, Loyalty, Business Experimentation, Fraud & Financial Crime, Advisory, Risk, Marketing Services, and Sponsorship Assets. Collaborating with the local and global marketing teams, product marketing, sales, and business development, you will work to develop and execute campaigns targeting mid- and bottom-funnel engagement. These campaigns will leverage a broad mix of marketing tactics including field marketing, digital, and content with the goal of driving leads to the local sales and account management teams. You will represent the regional and local marketing needs, back to the global marketing team, to facilitate understanding of what is needed to be successful in the market. This role requires a person who can be both collaborative with other teams, while at the same time driving marketing initiatives forward to completion with operational excellence. You will need to manage multiple projects and balance competing priorities in a fast-paced environment. We value the ability to grow together, move fast, and create value for our customers and stakeholders.

Role:

• Execute marketing campaigns on behalf of Mastercard Services.
• Coordinate and partner with the country and regional business owners, marketing teams, and sales teams on joint demand generation initiatives that drive ROI.
• Plan and manage regional hosted customer and partner facing events, trade shows, and other in-person marketing activations to enhance brand awareness and generate leads.
• Design and execute email nurture, social media, and content syndication campaigns to support Mastercard thought leadership distribution and lead generation across various digital channels
• Collaborate with Partner Marketing, Customer Marketing, and Business Development leads to execute joint campaigns.
• Work closely with sales teams to optimize the marketing/sales lead handoff to ensure lead handling SLAs (service level agreements) are being met.

All About You:

• Minimum of 5 years of experience in B2B marketing, performing in marketing for a portfolio of successful customer acquisition programs using field, digital and content marketing tactics.
• Event organization experience and familiarity with event management best practices is required.
• Experience in email & digital marketing is preferred.
• Excellent written and oral communication skills in English. Fluency in Turkish.
• Record of successfully working in matrix marketing organizations.
• Detail-oriented, well organized, and able to multi-task in a fast-paced environment.
• Self-directed and creative thinker; ready to proactively bring innovative ideas to the table, solve problems and take risks, to find new and innovative ways to improve results.
• CRM (Customer Relationship Management) experience; Salesforce.com preferred.
• Confident AI usage for copywriting, presentations creation, and data analysis.
• Familiarity with HTML
• Ability to travel up to 15% of the time.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.