Assistant Marketing Manager – Turkey

Farmina; Fatih; On-site; TRY 450,000 - 650,000; Full time

Benefits offered by this job

Health insurance

Discounted Farmina products

Performance-based bonus

Job summary

Farmina Pet Foods in Istanbul seeks an experienced Assistant Marketing Manager to drive brand development in Turkey. You will own the marketing plan and budget, align with HQ, and lead cross-functional teams across Digital/E-commerce, retail, veterinarians, and breeders.

The role requires 5+ years in marketing, strong budget control, and fluent English. Based in Istanbul, on-site, with travel as needed. Google Ads/Analytics, Meta ads, SEM and SEO experience is valued.

Qualifications

• University degree in Economics, Business Studies, Marketing, Communications or related field.
• Minimum of 5 years of marketing experience, preferably in pet food or related fields.
• Proven experience in marketing budget planning and spending control.
• Proven track record of marketing initiatives in the Turkish market.
• Fluent English, written and spoken.

Responsibilities

• Develop synergy in the execution of the operational activities of the marketing and sales team.
• Coordinate cross-functional teams for the implementation and execution of marketing activities and sales development across all channels: Digital/E-commerce, Pet shops, Veterinarians, and Breeders.
• Support the sales team with marketing/sales actions in their operational activities.
• Build and monitor the marketing budget and spending for the Turkish market.
• Build and monitor the marketing activities plan for the Turkish market.
• Monitor and analyze marketing and sales activities' performance and their impact on sales development.
• Contribute to the improvement of the company's marketing strategy, bringing new ideas in line with HQ marketing strategy.
• Analyze brand/activities on an ongoing basis and recommend corrective actions if needed.
• Oversee brand standards implementation in the areas of product communication and price positioning.
• Keep good relations with business partners.
• Take care of the proper localization of marketing and communication materials.
• Coordinate brand presence in important B2C and B2B events.
• Monitor, evaluate, and communicate changes in the pet food category and customer/channel dynamics, recommending actions to address issues and opportunities.

Skills

Fluent English

Project management

Budget planning

Strategic thinking

Communication

Education

Bachelor's degree in Economics, Business Studies, Marketing, or related field

Tools

Google Ads

Google Analytics

Meta ads

SEM

SEO

Job description

Farmina Pet Foods is a leading pet food Italian company with an international scope present in over 62 countries around the world and with 50 years of experience specializing in animal nutrition. It has a long history of innovation and collaboration with universities. Nature is our inspiration, and Science is our method!

The company needs no introduction and is well-regarded by all its competitors. The culture is demanding, young, and fast-paced but if you are confident and have a can-do very positive attitude the potential rewards are significant at all levels. The company is also very focused on developing and training its people to the highest standards.

The Opportunity

We are seeking an experienced, self-motivated, and project-oriented Assistant Marketing Manager to drive the business development of the Farmina brands in Turkey, bringing synergy in marketing and commercial operations, through the implementation of the Farmina marketing strategy. The Assistant Marketing Manager will report directly to the Country Manager and by matrix to the Farmina European headquarters.

The ideal candidate should have experience in consumer & trade marketing, preferably in the Pet Food industry or Pet Medicine and Pharmaceuticals, and be able to think strategically and execute flawlessly. He/She will take ownership of the marketing plan and budget for Turkey, bringing synergy in the execution of the business activities to hit commercial, financial, and marketing targets agreed upon with the company HQ. Hands-on experience with Google Ads, Google Analytics, Meta ads, SEM and SEO will be considered a plus.

What You'll Do

• Develop synergy in the execution of the operational activities of the marketing and sales team.
• Coordinate cross-functional teams for the implementation and execution of marketing activities and sales development across all channels: Digital/E-commerce, Pet shops, Veterinarians, and Breeders.
• Support the sales team with marketing/sales actions in their operational activities.
• Build and monitor the marketing budget and spending for the Turkish market.
• Build and monitor the marketing activities plan for the Turkish market.
• Monitor and analyze marketing and sales activities' performance and their impact on sales development.
• Contribute to the improvement of the company's marketing strategy, bringing new ideas in line with HQ marketing strategy.
• Analyze brand/activities on an ongoing basis and recommend corrective actions if needed.
• Oversee brand standards implementation in the areas of product communication and price positioning.
• Keep good relations with business partners.
• Take care of the proper localization of marketing and communication materials.
• Coordinate brand presence in important B2C and B2B events.
• Monitor, evaluate, and communicate changes in the pet food category and customer/channel dynamics, recommending actions to address issues and opportunities.

What We're Looking For

• University degree in Economics, Business Studies, Marketing, Communication or a related field.
• Minimum of 5 years of marketing experience, preferably within the pet food category or related fields.
• Proven experience in marketing budget planning and spending control.
• Proven track record of managing marketing initiatives in the Turkish market.
• Strong understanding of consumer behavior and market dynamics in Turkey.
• Excellent communication, coordination, and project management skills.
• Ability to think strategically and creatively to drive brand growth.
• Goal-driven professional with a proactive attitude and a problem-solving mindset.
• Fluent English, written and spoken.
• Proficient in Microsoft Office.
• Based in Istanbul and able to work on-site at our office on the European Side.
• Willingness to travel.

Why Join Farmina?

• Join a stable and growing international pet nutrition company with a premium brand and strong scientific expertise.
• Play a key role in developing the Farmina brands in Turkey.
• Experience working with a growing international team of professionals.
• Regular professional training and development to the highest standards.
• Competitive compensation package, including a performance-based bonus.
• Discounted Farmina pet food products.
• Company health insurance.

Languages

• Turkish (Mother tongue)