Marketing Leader: AI-Driven Growth

TP-Link Türkiye; Fatih; On-site; TRY 400,000 - 700,000; Full time

Job summary

TP-Link Türkiye is seeking a highly motivated Marketing Manager to lead the development and execution of the local marketing strategy in alignment with global objectives. You will steer the marketing team, ensure collaboration with sales, and drive integrated plans across digital, PR, events and social media.

The role requires a decade of experience in marketing, strong leadership, and excellent English. You will leverage AI tools and data insights to optimize campaigns, measure ROI, support

Qualifications

• Minimum 10 years of professional experience in Marketing.
• Experience in Marketing Management and executing comprehensive marketing strategies.
• Proven experience in team management, with the ability to lead, motivate, develop, and manage marketing professionals.
• Strong experience in Brand Management, Events, Media Management, Digital Marketing and Digital Advertising, including campaign planning, execution, optimization and performance measurement.
• Strong analytical and strategic thinking skills with the ability to translate market data and consumer insights into actionable marketing strategies.
• Very Good knowledge and practical experience with AI tools and AI-driven marketing applications.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Excellent command of English, both written and spoken.
• Strong leadership and organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Minimum Bachelor's degree in related field.

Responsibilities

• Develop and execute the overall marketing strategy for TP-Link Türkiye in line with global and local business objectives.
• Lead and manage the marketing team, ensuring effective collaboration, performance, development and achievement of business objectives.
• Develop and implement integrated marketing plans covering Digital Marketing, Digital Advertising, PR, Media Relations, Events, Consumer-Corporate Marketing and Social Media.
• Manage and optimize digital marketing campaigns across relevant platforms to increase brand awareness, traffic, engagement, leads and sales.
• Plan, execute, and monitor digital advertising campaigns, including performance marketing, display, search, social media and other relevant digital channels.
• Work closely with the Sales and GTM teams to develop joint marketing initiatives and support channel growth.
• Develop and manage the company's communication strategy across relevant media, digital, social media, and other communication channels.
• Monitor market trends, consumer behavior, competitor activities and industry developments to identify new marketing opportunities.
• Utilize AI tools and emerging technologies to improve marketing efficiency.
• Use data and analytics to evaluate campaign performance, identify opportunities for optimization, and improve marketing ROI.
• Support product launches and go-to-market strategies by developing effective communication, positioning, messaging, and promotional plans.
• Prepare regular marketing performance reports, market analyses, campaign results, and recommendations for management.

Skills

Marketing Management

Team Management

Brand Management

Digital Marketing

Digital Advertising

Data Analytics

AI Tools in Marketing

English Proficiency

Leadership

Strategic Thinking

Education

Bachelor's degree in related field

Job description

TP-Link Türkiye is seeking a highly motivated Marketing Manager to lead the development and execution of the local marketing strategy in alignment with global objectives. You will steer the marketing team, ensure collaboration with sales, and drive integrated plans across digital, PR, events and social media.

The role requires a decade of experience in marketing, strong leadership, and excellent English. You will leverage AI tools and data insights to optimize campaigns, measure ROI, support