Account Executive, Commercial (EMEA)

present of AI; Turkey; Remote; TRY 600,000 - 1,000,000; Full time

Job summary

fal.ai, a generative media platform, is seeking its first EMEA new business seller responsible for startups through large media and gaming clients. You will close new logos in SaaS, explain API offerings to technical and procurement teams, and map a regional go-to-market in Europe from the ground up.

The role involves negotiating usage-based or committed-spend deals, navigating GDPR reviews, and collaborating with solutions engineers to build trust with buyers.

Qualifications

• 3+ years closing new logos in SaaS, cloud or developer tools.
• Ability to explain API products to engineers and procurement teams.
• Comfort with European contracting and GDPR reviews, building a region from scratch.

Responsibilities

• Build and own the EMEA region from scratch.
• Forecast and close usage-based or committed-spend deals.
• Handle legal and procurement questions and coordinate with product and solutions teams.

Skills

Closing new logos (SaaS)

Enterprise sales

API product explanation

GDPR reviews

European contracting

Job description

The role is the first EMEA new business seller for a generative media platform, covering startups through large media, gaming, e-commerce and advertising firms. It asks for 3 or more years of closing new logos in SaaS, cloud or developer tools, plus the skill to explain API products to engineers and procurement teams. A strong candidate is comfortable with European contracting, GDPR reviews and building a region from scratch.

How it fits the AI era

AI makes the product itself the main draw, so the seller spends less time explaining what generative media can do and more time helping buyers judge cost, speed and fit. Usage-based deals need careful forecasting and honest conversations about how spend will grow. What stays human is building trust with technical and business buyers, handling legal and procurement questions, and carrying local market feedback back to the product team.

How it builds AI experience

Selling a platform that hosts image, video and audio models gives close contact with how real teams put generative AI into products. Someone could build this by trying the platform's APIs, testing a few models, and learning how inference pricing and performance affect a buyer's choice. Working with solutions engineers on demos and proofs of concept deepens that technical understanding.

Worth showing

• Closed new logos in developer tools
• Usage-based or committed-spend deals
• European procurement and GDPR handling
• Early hire in a new region

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About fal.ai

fal is a generative media platform for developers that hosts image, video, and audio AI models behind easy-to-use APIs, per the company.