Account Executive, Commercial (EMEA)

Fal.ai Inc.; Fatih; Remote; TRY 4,493,000 - 6,490,000; Full time

Benefits offered by this job

Equity

Regular travel to customers across EEA

Team events

Job summary

Fal.ai Inc. in Istanbul is building its first EMEA sales team. As an Account Executive, you will own new business across Europe, the Middle East and Africa, from the first conversation through to signed contract, shaping how Fal goes to market in the region.

This remote, full-time contractor role requires closing deals, coordinating with engineering and legal teams on GDPR/DPAs, and working with US-based teams during overlap hours to keep Salesforce up to date.

Qualifications

• 3+ years in B2B SaaS, cloud or developer-tool sales with a track record
• Experience selling into multiple EMEA countries; able to handle small and large deals
• Ability to explain API-based products to engineers and business buyers
• Strong negotiation and European contracting knowledge
• Professional fluency in English; Turkish/German/French/Arabic a plus
• Salesforce proficiency; experience with Gong, Apollo or similar

Responsibilities

• Own the full sales cycle for EMEA new business: prospecting, discovery, demos, pricing, negotiation, close
• Build pipeline across region with SDRs and marketing; prioritize key markets
• Sell consumption-based and committed-spend deals to diverse buyers
• Lead European procurement, security and legal reviews (GDPR, DPAs, data residency) with legal and security teams
• Partner with solutions engineering on demos, POCs and onboarding to reach production
• Keep Salesforce current and forecast; coordinate SF overlap hours with US teams
• Provide regional market and customer feedback to product and leadership

Skills

B2B SaaS sales

EMEA sales

API explanations

Negotiation

English fluency

European contracting

Salesforce

Gong/Apollo

Gen AI interest

Tools

Salesforce

Gong

Apollo

Job description

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

About the role

We're building our first EMEA sales team in Istanbul. As an Account Executive, you'll own new business across EMEA, from fast-moving AI startups to large media, gaming, e-commerce and advertising companies. You'll run the full cycle, from first conversation to signed contract, and help shape how fal goes to market in the region.

Location: Istanbul, Turkey (remote, full-time contractor)

Territory: Europe, Middle East & Africa

What you'll do

• Own the full sales cycle for EMEA new business: prospecting, discovery, technical demos, pricing, negotiation and close.

• Build pipeline across the region with SDRs and marketing, prioritising high-potential markets (UK, DACH, France, Nordics, Benelux, Middle East, Turkey).

• Sell consumption-based and committed-spend deals to buyers ranging from founders and engineering leads to heads of product and procurement.

• Lead European procurement, security and legal reviews (GDPR, DPAs, data residency questions) with our legal and security teams.

• Partner with solutions engineering on demos, proofs of concept and onboarding so new customers reach production fast.

• Keep Salesforce current and forecast accurately; work SF overlap hours with US-based teams.

• Bring regional market and customer feedback back to product and leadership.

What we're looking for

• 3+ years of B2B SaaS, cloud or developer-tool sales, with a record of closing new logos and hitting quota.

• Experience selling into multiple EMEA countries; comfortable owning both small, fast deals and larger multi-stakeholder ones.

• Ability to explain technical, API-based products to engineers and business buyers alike.

• Strong negotiation skills, including European contracting and procurement norms.

• Professional fluency in English. Turkish, German, French or Arabic is a plus.

• Salesforce proficiency; experience with Gong, Apollo or similar.

• Genuine interest in generative AI and a drive to build in a fast-paced, early team.

Nice to have

• Experience at an AI, inference, cloud or developer-platform company.

• Experience selling usage-based pricing.

• Prior experience as an early hire in a new region.

Tools you'll use: Salesforce, Slack, Gong, Apollo.

What we offer

• Competitive cash compensation, paid in USD

• Equity

• Regular travel to customers across EMEA and to our San Francisco HQ, expenses covered

• Team events and offsites

• Interesting, challenging work with a lot of room to grow

U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:

fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.