ZONE Online Shopper Excellence Director

L'OREAL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

L'Oréal Singapore Pte. Ltd. seeks to develop a Zone online shopper excellence strategy across D2C, 3P, and e-retail channels, aligned with global brand plans and local nuances to boost conversion, AOV, and CLTV.

The role also defines activation frameworks, monitors trends, and drives ROI through strong partnerships and data-driven insights. A dynamic team will implement best-in-class merchandising, UX, and customer service to grow market share.

Responsibilities

• Develop a Zone online shopper excellence strategy across all channels (D2C, 3P, e-retail)
• Define the Zone e-activation framework based on best practices and market research
• Monitor competitor activities and industry trends across all platforms
• Implement best-in-class online merchandising, UX, and customer service practices across all platforms
• Oversee innovative digital marketing campaigns across all platforms to acquire and retain customers
• Collaborate with brand, e-retail, and digital marketing teams to ensure consistent brand messaging and optimal online visibility
• Build and maintain strong e-retailer partnerships and joint marketing efforts to maximize brand visibility and drive sales
• Drive the adoption of data-driven insights to personalize the online shopping journey and enhance customer engagement
• Manage and mentor a team of online shopper excellence specialists

Job description

Develop a Zone online shopper excellence strategy across all channels (D2C, 3P, e-retail), aligned with global brand strategies and local market nuances, to drive conversion, AOV, and CLTV growth.

Define the Zone e-activation framework based on best practices and market research, influencing Brand activation strategy for maximum impact and ROI across all online channels.

Monitor competitor activities and industry trends, analyzing KPIs across all platforms to identify opportunities, threats, and areas for improvement, adapting strategies to maintain a competitive edge.

Implement best-in-class online merchandising, UX, and customer service practices across all platforms (D2C, 3P Market Place, TTS, e-retail) to drive sales and market share growth.

Oversee innovative digital marketing campaigns across all platforms (D2C, 3P Market Place, TTS, e-retail) to acquire and retain customers.

Collaborate with brand, e-retail, and digital marketing teams to ensure consistent brand messaging and optimal online visibility, boosting brand awareness and engagement.

Build and maintain strong e-retailer partnerships, negotiating favorable terms and collaborating on joint marketing efforts to maximize brand visibility and drive sales, such as Data 2P Partnerships

Content Excellence/SVC Management

Drive the adoption of cutting-edge technologies and data-driven insights to personalize the online shopping journey and enhance customer engagement across all platforms, delivering a superior online experience.

Manage and mentor a high-performing team of online shopper excellence specialists, fostering continuous learning and development, and animating a community of Luxe Division e-activation experts.